Tono de Marca

Whimsical, artistic, personal, magical, gentle, creative, and inspiring.

Valores de Marca

• •Individuality and Uniqueness
• •Creativity and Self-Expression
• •Craftsmanship
• •Connection to Nature
• •Sustainability

Mejores Prácticas

• •Embrace Storytelling: Every post and description should tell a small story, whether it's about the stone's origin, the inspiration for the design, or the feeling it’s meant to evoke. Reinforce the "inner magician" concept.
• •Use Evocative and Sensory Language: Incorporate words like "enchanting," "radiant," "whisper," "dance," and "flow" to maintain the whimsical and artistic tone.
• •Highlight the "One-of-a-Kind" Promise: Consistently remind the audience that each piece is entirely unique. This is a powerful selling proposition that aligns directly with the brand's core values.
• •Maintain a Personal and Authentic Voice: Continue signing off with the founder's name or using "I" in stories to reinforce the personal, handcrafted nature of the brand. This builds trust and a direct connection with customers.
• •Be Consistent with Visuals: Ensure all photography and visual branding on social media and the website reflect the magical, natural, and artistic aesthetic of the earrings. Soft lighting, natural elements, and a clean backdrop will complement the brand tone.

Percepción Social

Positive, niche brand known for unique, handcrafted designs, delicate and lightweight products. Customers appreciate good quality and helpful, friendly customer service.

Ejemplos de Copy

• •Unlock your inner magician. ✨ Each pair of our earrings is a unique whisper of creativity, handcrafted just for you with natural gemstones and a touch of magic. No two are ever the same, because your story is one-of-a-kind. #MerlinEarrings #HandcraftedMagic #UniqueJewelry #ArtisanEarrings
• •Wear Your Own Magic. Discover one-of-a-kind earrings, handcrafted in Amsterdam to awaken your creativity and individuality.
• •The 'Sunstone Whisper' Earrings: Hand-bent brass wire dances around a radiant sunstone gem, capturing the warmth of a morning sunrise. These one-of-a-kind earrings were made with joy and intention, ready to become a part of your unique journey. Let them be a reminder of your own brilliant light.
• •Tired of mass-produced jewelry? At merlin earrings, we believe in the magic of the individual. That’s why every pair is 100% unique—handcrafted with recycled brass and natural stones. Find the pair that speaks only to you. Shop now.
• •A little magic for your inbox... ✨