Tono de Marca

Welcoming, Traditional, and Helpful.

Valores de Marca

• •Tradition and Heritage
• •Quality
• •Community
• •Customer Focus and Trust
• •Adaptability and Growth

Mejores Prácticas

• •Emphasize Heritage: Always weave the brand's story into the copy. Phrases like 'A family tradition since 1986' or 'From our home in Burgos to yours' reinforce trust and authenticity.
• •Focus on Quality and Sensation: Don't just sell a product; sell the feeling. Use descriptive words like 'soft,' 'vibrant,' 'cozy,' and 'durable' to describe the materials. Talk about the 'joy of creating' or the 'comfort of a handmade item.'
• •Build a Community: Use questions in social media posts to encourage engagement (e.g., 'What are you knitting this week? Share with us!'). Feature customer creations (with permission) to make your audience feel valued and seen.
• •Maintain a Helpful Tone: Frame content around solving a customer's problem or providing inspiration. Blog posts or short videos with 'How-To' tips (e.g., '5 Tips for a Perfect Seam') can establish the brand as an expert and a helpful resource.
• •Be Consistent Across Platforms: The warm, traditional, and helpful tone should be consistent everywhere, from the website's 'About Us' page to an Instagram reply. This consistency builds a strong and recognizable brand personality.

Percepción Social

Mercerias Charo is perceived as a reliable and classic haberdashery with highly positive customer satisfaction regarding product quality and shopping experience. Its narrative as a family-run business fighting rural depopulation resonates positively, positioning it as a specialized store providing quality materials for crafting and everyday needs.

Ejemplos de Copy

• •Ready for your next project? ✨ These new arrivals are bursting with color and inspiration. Soft, high-quality, and waiting to be turned into something beautiful. What will you create? #MerceriasCharo #KnitLife #Handmade
• •From thread to fabric, find everything you need at Mercerias Charo. Since 1986, we've been offering the best materials for your sewing projects. Visit our online store and bring your ideas to life!
• •The Warmth of Tradition, The Comfort of Home. Discover our collection of high-quality quilts and home textiles.
• •A Little Inspiration for Your Weekend Project ✨
• •Designed for comfort and precision, this set of ergonomic crochet hooks will make you fall in love with crafting all over again. Each hook glides effortlessly through the yarn, allowing you to work for hours without fatigue. Because every great project starts with the right tools.