Tono de Marca

The prevailing tone is personal, empathetic, and creative. The language used is welcoming and supportive, aiming to create lasting memories and tell individual stories. It balances a professional service offering for businesses with a soft, personal touch for individual customers, particularly with items like personalized stuffed animals. The brand communicates with a sense of purpose and passion, stemming directly from the founder's personal journey.

Valores de Marca

• •Personalization and Individuality
• •Quality and Durability
• •Resilience and Authenticity
• •Creativity and Collaboration
• •Support and Community

Mejores Prácticas

• •Lead with the 'Why': Always circle back to the brand's origin story. Whether talking to a corporate client or an individual, frame the service as a way of telling a story, not just printing a logo or a name.
• •Balance Professionalism with Empathy: When addressing businesses, maintain a professional and reliable tone. When marketing to individuals, lean into the empathetic, warm, and personal side of the brand. The key is to show that you care about the story behind the order.
• •Use Story-Centric Language: Incorporate words like 'story,' 'personal,' 'unique,' 'memory,' and 'creation' into your copy. This reinforces the brand name and its core values.
• •Be Authentic and Transparent: Share behind-the-scenes content, highlight the creation process, and don't be afraid to talk about the founder's journey. This builds trust and deepens the customer's connection to the brand.
• •Foster a Sense of Partnership: Position the brand as a creative collaborator. Use inclusive language like 'Let's create together' or 'How can we tell your story?' to make customers feel involved in the process, whether they are a large company or an individual buying a single gift.

Percepción Social

The brand is perceived as a specialized service for high-quality, personalized goods. Customers likely view it as a reliable partner for both corporate branding needs and unique personal gifts. The founder's personal story adds a layer of depth and authenticity that can create a strong, positive connection with the audience. The brand is seen as more than just a service; it's a business with a meaningful story and a mission to help others express theirs.

Ejemplos de Copy

• •Your Brand Has a Story. Let's Wear It. At Me - My Story, we understand that your logo is more than an image —it's your identity. We provide high-quality, durable embroidery and printing for your corporate apparel, ensuring your team wears your story with pride and professionalism. Partner with us to bring your brand to life.
• •Every hug tells a story. Create a one-of-a-kind friend with our personalized stuffed animals. Embroidered with a name, a special date, or a sweet message, it's more than a gift —it's a memory to hold onto forever. What story will yours tell?
• •From Burnout to a New Beginning. Me - My Story was born from a place of recovery and rediscovery. Our founder, Sally, transformed her journey with burnout into a passion for helping others tell their unique stories. Because we believe every person, and every business, has a story worth sharing.
• •Custom Creations for Every Occasion. From team uniforms to that perfect, personal gift, we're here to add a creative touch. At Me - My Story, we offer custom printing and embroidery for any project, big or small. Let ’s discuss your idea and create something unforgettable together. Get in touch for a free quote!
• •We believe every item can have a special meaning. Share the story of your most cherished apparel with us! (Question: What's the story behind your favorite piece of clothing?)