Tono de Marca

specialized, appreciative, and trustworthy

Valores de Marca

• •Quality and Exclusivity
• •Nostalgia and Preservation
• •Expertise and Reliability
• •Customer-Centric Service

Mejores Prácticas

• •Emphasize Scarcity and Exclusivity: Always highlight that these are discontinued and hard-to-find items. Use phrases like "rare find," "limited availability," and "from past collections.
• •Use Evocative and Appreciative Language: Describe the products with a tone of admiration. Words like "timeless," "elegant," "cherished," and "iconic design" will resonate with the target audience.
• •Maintain a Professional and Trustworthy Voice: In all communications, especially concerning transactions and product conditions, be clear, direct, and transparent. This builds confidence with customers who are making a considered purchase.
• •Focus on the "Why" Behind the Purchase: Acknowledge that customers are not just buying a plate; they are completing a set, reviving a memory, or investing in a piece of design history. Frame the copy around these emotional drivers.
• •Keep it Clean and Classic: The website design is simple and lets the products stand out. The copywriting should follow suit. Avoid overly trendy slang or a casual tone that would clash with the brand's sophisticated and specialized identity.

Percepción Social

a hidden gem for a niche market, perceived as a valuable and reliable resource for acquiring items no longer in production, and viewed as a legitimate and trustworthy specialty store.

Ejemplos de Copy

• •Rediscover timeless elegance. Complete your cherished Villeroy & Boch collection with rare and discontinued pieces from melony.
• •Bring back the romance of the past with the Mariposa collection. Each piece tells a story of delicate design and timeless beauty, waiting to be a part of your home.
• •Give your treasured porcelain a new home. We specialize in acquiring select Villeroy & Boch collections and offer a fair and simple process for your "like new" pieces.
• •A memory in every detail. We are dedicated to preserving the legacy of Villeroy & Boch's most beautiful discontinued collections. What piece are you searching for?
• •Your specialist for rare and discontinued Villeroy & Boch tableware. Find sought-after collections like Mariposa, Audun, and more at melony.eu.