Tono de Marca

Educational & Inspiring, Professional & Reputable, Community-Focused & Engaging, Accessible & Welcoming, Passionate

Valores de Marca

• •Quality Education
• •Student Development & Success
• •Passion for Arts
• •Community & Inclusivity
• •Professionalism & Excellence
• •Accessibility

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the defined tone (e.g., Inspiring, Professional, Community-Focused), core values, approved terminology, and "voice" examples. Share this with everyone who creates content.
• •Prioritize "Benefit to the Student/Customer": Frame copy around how Melodica helps them achieve their goals, learn, grow, and experience joy, rather than just listing features. (e.g., "Unlock your child's confidence through our fun ballet classes" vs. "We offer ballet classes").
• •Showcase, Don't Just Tell: Use storytelling, testimonials, and student/teacher spotlights to bring the brand values and positive experiences to life. Instead of saying "We have great teachers," share a short story or quote from a student about a great teacher.
• •Maintain Professionalism with Warmth: While highlighting accreditations and expertise, ensure the language remains approachable, encouraging, and inclusive. Avoid overly academic or exclusive jargon where possible.
• •Consistent Visuals and Messaging Alignment: Ensure that the tone of the copy is reflected in the accompanying visuals (images, videos) and that all marketing materials across different platforms tell a cohesive brand story. For example, if the tone is inspiring, use uplifting images and success stories.

Percepción Social

Largely Positive, Award-Winning Institute, Retailer of Musical Instruments, Areas for Improvement (based on some negative feedback), Community Contributor

Ejemplos de Copy

• •Headline: Unlock Your Rhythm. Discover Your Passion. Body: At Melodica, we believe everyone has a song to sing and a dance to share. Our world-class instructors, diverse programs, and vibrant community are here to guide you on your artistic journey. Join us and let your talent flourish! #MelodicaShines
• •Headline: More Than Just Notes & Steps. It's a Community. Body: From first chords to stunning recitals, Melodica is where UAE's budding artists grow. With award-winning tuition and a supportive family of teachers and students, find your stage with us. Explore classes for all ages. [Link]
• •Headline: Quality Instruction, Inspiring Futures. Body: Invest in their passion with Melodica's ABRSM & Trinity certified programs. Our expert teachers provide the foundation for a lifelong love of music and dance. Enroll today and watch them soar!
• •Headline: Your Music. Your Store. Your Journey. Body: From your first guitar to a professional piano, Melodica Music Store has you covered. Expert advice, a wide selection, and the passion to help you find the perfect instrument. Shop online or visit our 23 stores! [Link] #MusicStoreUAE
• •Headline: Hear the Applause? It’s For You! Body: Our regular student concerts and events are a testament to the talent and dedication nurtured at Melodica. Experience the joy of performance and the support of our incredible community. Dare to dream, dare to perform! #MelodicaEvents