Tono de Marca

Friendly, Whimsical, and Encouraging

Valores de Marca

• •Creativity and Imagination
• •Friendship and Connection
• •Joy and Playfulness
• •Legacy and Passion
• •Quality and Practicality

Mejores Prácticas

• •Always Use Warm and Encouraging Language: Frame copy around positive, uplifting words like "joy," "fun," "create," "inspire," and "love." Avoid overly technical jargon and instead focus on the emotional outcome of the creative process.
• •Tell a Story: Weave the brand's narrative of friendship, passion, and creativity into your content. Sharing behind-the-scenes moments, the inspiration for a new design, or customer success stories will reinforce the personal, authentic feel of the brand.
• •Emphasize "Achievable" Creativity: While showcasing beautiful finished products, always ensure the copy makes the project feel accessible and manageable (e.g., "perfect for a weekend," "simple step-by-step instructions"). This empowers beginners and encourages purchase.
• •Maintain a Visually Bright and Playful Aesthetic: The visual content should always match the whimsical tone of the copy. Use high-quality photos with bright, clean lighting and colourful styling to reflect the brand's cheerful and modern personality.
• •Foster a Community, Not Just a Customer Base: Actively engage with your audience by asking questions, featuring their work, and responding to comments with the same friendly and personal tone. Use inclusive language like "we," "us," and "our community" to create a sense of belonging.

Percepción Social

Melly and Me is perceived positively within the sewing and quilting community as a source of high-quality, adorable, and fun patterns. Customers and bloggers often describe the patterns as easy to follow and the resulting creations as cherished items for both children and adults. The brand is seen as a staple for those looking to create handmade toys and quilts. The personal story behind the brand adds a layer of authenticity and emotional connection for its followers. The collaboration between Melanie McNeice and Rosalie Quinlan is well-regarded within the industry.

Ejemplos de Copy

• •Meet Sammie the Squirrel, our newest woodland friend ready to be stitched with love! 🐿️✨ This curious little creature is the perfect weekend project to spark some joy. With our easy-to-follow pattern, you'll bring Sammie's sweet, cuddly personality to life in no time. Ready to create a new forever friend? Tap the link in our bio to get the pattern! #MellyAndMe #SewingPattern #DIYToys #HandmadeWithLove #SquirrelLove
• •Wrap yourself in a garden of stitches! 💐 Our Wallflower Quilt pattern is designed for every maker who loves a pop of color and a touch of modern fun. Perfect for brightening up any room or gifting to someone special. What story will your fabrics tell? Get inspired and start your next masterpiece today! Shop patterns at mellyandme.com.au. #Quilting #ModernQuilt #MellyAndMePatterns #SewCreative #FabricLove
• •From a friendship and a shared dream to a vibrant community of creators, every Melly and Me pattern holds a piece of our story. It’s a story of joy, creativity, and the simple happiness of making something with your own two hands. Thank you for being part of our journey and for bringing our designs to life in your own special way. #MellyAndMe #OurStory #Community #SewingLove
• •Ready, Set, SEW! ✂️ Get 20% off all digital patterns this weekend only! From cuddly critters to gorgeous quilts, it's time to stock up on your next project. Swipe up to shop the sale! 💖
• •Your creations are our greatest inspiration! ✨ We are absolutely in awe of the amazing toys and quilts you've been sharing using #MellyAndMe. Look at this incredible collection! Which Melly and Me pattern has been your favorite to make so far? Share in the comments below! 👇 #SewingCommunity #HandmadeHappiness #CustomerLove #MakersGonnaMake