Tono de Marca

Vibrant, Expressive, and Joyful

Valores de Marca

• •Maximalism and Self-Expression
• •Inspiration from Diversity
• •Joy and Positivity
• •Passion

Mejores Prácticas

• •Embrace 'More is More': Use rich, descriptive, and enthusiastic language. Words like 'vibrant,' 'lavish,' 'bold,' 'joyful,' and 'passionate' should be staples in the brand vocabulary. Avoid minimalist or understated phrasing.
• •Reinforce the 'Mix-Up' Philosophy: Regularly mention the unique blend of styles (e.g., 'a daring mix of floral and graphic,' 'inspired by cultures across the globe'). This reinforces the brand's core concept and name origin.
• •Speak Directly to Self-Expression: Frame products as tools for the customer to express their personality. Use phrases like 'show your style,' 'unleash your creativity,' and 'make it uniquely yours.'
• •Maintain a Positive and Uplifting Tone: The copy should always feel cheerful and optimistic. Position products as a source of joy and a way to add positive energy to one's life, aligning with the brand's mission to 'spread love and joy.'
• •Use the Motto as a Guiding Star: Every piece of copy should, in some way, answer the brand's core ethos: 'Why choose? Have it all!' This can be applied to mixing patterns, using many colors, or enjoying a life full of vibrant experiences.

Percepción Social

The public perceives Melli Mello as a distinctive, cheerful, and recognizable lifestyle brand, often associated with unique gifting options, offering a wide array of products.

Ejemplos de Copy

• •Why dream in black and white? Your bedroom is your sanctuary, so make it a masterpiece. Our new 'Crazy in Love' bedding collection is here to wrap you in florals, passion, and pure joy. Don't just sleep—bloom. #MelliMello #WhyChooseHaveItAll #ColorfulLiving
• •This isn't just a vase; it's a statement. A fusion of ethnic patterns and romantic florals, designed to make your blooms pop and your space sing. Because every corner of your home deserves to be as bold and beautiful as you are.
• •More Color, More Joy, More Savings! ✨
• •Life's too short for boring interiors. Explore our world of vibrant design and find the perfect piece to express your unique style. Welcome to the Melli Mello mix.
• •My home feeling a little bland. Me remembering I can have it all. Your home is your canvas. Go wild. 🎨 #MelliMello #HomeDecor #Maximalism