Tono de Marca

Warm and Friendly, Caring and Nurturing, Playful and Sweet, Trustworthy and Approachable

Valores de Marca

• •Quality and Comfort
• •Cuteness and Style
• •Customer Satisfaction
• •Joy and Tenderness
• •Accessibility

Mejores Prácticas

• •Embrace 'Mimo': Consistently weave the concept of 'mimo' (cuteness, treat, affection, care) into your language. Use words like 'sweet,' 'adorable,' 'charming,' 'tender,' 'cuddle,' 'joy,' and 'playful.'
• •Speak to the Heart (of Parents): Address parents directly with a warm, understanding, and slightly whimsical tone. Acknowledge the joy and love they have for their children.
• •Keep it Simple and Clear: While being sweet and playful, ensure the language is easy to understand, especially regarding product details, calls to action, and important information like shipping.
• •Use Gentle Exclamations and Emojis (Sparingly): Appropriate use of exclamation marks and relevant, cute emojis (like hearts, stars, baby-related icons) can enhance the friendly and cheerful tone, especially on social media.
• •Maintain Visual-Textual Harmony: Ensure that the copy always complements the soft, cute, and high-quality imagery used on the website and social media. The words should evoke the same feelings as the visuals.

Percepción Social

A reliable source for adorable and good-quality children's clothing in Portugal. A charming and sweet brand, with a name and visual identity that resonates with parents and gift-givers. Focused on the Portuguese market, given the language and '.pt' domain. A small to medium-sized e-commerce business that is personable and values its customers. Trustworthy for online purchases due to its Shopify platform and clear operational information.

Ejemplos de Copy

• •Little feet, big adventures! 👣 Our new collection of adorable baby shoes has arrived to make every step a 'meio metro de mimo' (half a meter of cuteness)! Soft, comfy, and oh-so-sweet. Discover all the cuteness on our site! Link in bio. #MeioMetroDeMimo #BabyShoes #NewCollection #PortugueseKidsFashion #SoCute
• •Sunny days call for playful outfits! ☀️ Dress your little ones in the sweetest styles from Meio Metro de Mimo. Enjoy [X]% off our summer collection this week only! Making childhood even more adorable, one outfit at a time. Shop now: [Link] #KidsSummerFashion #MeioMetroDeMimo #Sale #ChildrensClothingPortugal #HappyKids
• •Welcome to Meio Metro de Mimo! ✨ Discover a world of tenderness and style for your little ones. Handmade love in every stitch. Free shipping on orders over €[X]! [Shop Baby] [Shop Child]
• •Hello [Customer Name], wrap your little treasure in the softest embrace with our new organic cotton bodysuits! Designed with love and care, because every 'mimo' matters. See the collection: [Link] Sweet dreams and happy cuddles, The Meio Metro de Mimo Team
• •Spin, twirl, and giggle! This charming [Dress Name] dress is made for magical moments and everyday adventures. Crafted from soft, breathable fabric, it’s as comfortable as it is cute – a true 'meio metro de mimo' for your little princess. Perfect for parties, playdates, or simply brightening any day! Features: [List 2-3 key features like material, closure, special details].