Tono de Marca

serene, authentic, and mindful. The language is gentle, evocative, and personal, avoiding aggressive sales tactics. It is consistently calm and appreciative of nature, craftsmanship, and simple pleasures.

Valores de Marca

• •Artisanal Craftsmanship
• •Connection to Nature
• •Mindfulness and Tranquility
• •Authenticity
• •Quality

Mejores Prácticas

• •Use Evocative, Sensory Language: Incorporate words that appeal to the senses to transport the audience to the seaside. Use terms like "sandy texture," "calm rhythm," "salty air," "smooth glaze," and "ocean breeze" to reinforce the brand's core inspiration.
• •Emphasize the "Moment": Consistently weave the concept of the "MeerMoment" (Sea Moment) into the copy. Frame products and experiences not just as items or activities, but as opportunities for pause, reflection, and tranquility in a busy life.
• •Maintain a Personal and Authentic Voice: Write as if you are speaking directly to a friend. Use "I" and "you" to create a personal connection. Share the passion behind the craft and the story of the brand's origins to build authenticity and trust. Avoid corporate jargon or overly formal language.
• •Highlight the Uniqueness of 'Handmade': Always remind the customer that each piece is a one-of-a-kind work of art. Use phrases like "perfectly imperfect," "each one unique," and "handcrafted just for you" to celebrate the artisanal nature of the products and set expectations for slight variations.
• •Let the Visuals and Copy Work Together: Ensure the copy complements the calm, natural aesthetic of the photography and videography. The tone of the text should match the mood of the visuals. If an image is serene and minimalist, the copy should be gentle and concise, not loud or cluttered.

Percepción Social

Perceived as a genuine, artistic, and aspirational brand offering beautiful, high-quality, unique ceramics. It provides an experience (products and workshops) that fosters connection to nature, creativity, and tranquility. Customers appreciate the personal touch, handmade quality, and the brand's authentic, positive reputation.

Ejemplos de Copy

• •Your morning coffee deserves a moment of calm. Our new 'Raues Meer' mug, with textures inspired by the untamed North Sea, is here to bring a little piece of the coast to your daily ritual. Each ripple and grain is a reminder to breathe deep and find your own sea moment. Now available in the online shop.
• •Join us on the shores of Sylt for a truly unique experience. Feel the sand between your toes and the clay in your hands as you create your very own 'MeerMoment' to take home. Our beach pottery workshops are a perfect escape to reconnect with nature and your own creativity. No experience needed, just a love for the sea. Limited spots available. Book your moment today.
• •Serve your meals on a piece of the beach. Inspired by the soft, sun-drenched sands and the gentle horizon, this plate is handcrafted to be perfectly imperfect. Its subtle, earthy tones and smooth finish make every meal feel like a small escape. Durable, unique, and designed to bring the tranquility of the shore to your table. Each plate is a one-of-a-kind creation.
• •From a simple piece of clay to your daily moment of peace. Each piece is inspired by the waves and handmade with love. Find your #MeinMeerMoment in our shop. #handgemacht #töpfern #smallbusiness #naturinspiriert #keramik
• •Hello [Customer Name], just as the tide brings new treasures to the shore, we're excited to introduce our latest 'Glitzerndes Meer' collection. Inspired by the magical sparkle of the sea at sunset, these new pieces are waiting to bring light into your home...