Tono de Marca

Elegant, Sentimental, and Cultural

Valores de Marca

• •Heritage & Cultural Celebration
• •Storytelling & Personal Connection
• •Modern Craftsmanship & Quality
• •Authenticity
• •Community

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core values of heritage, storytelling, and connection. Instead of just saying "14k Gold Jade Ring," frame it as "A 14k Gold Jade Ring to honor your journey."
• •Use Sentimental Keywords: Consistently weave words like "story," "memory," "heritage," "journey," "connection," and "celebrate" into your copy across all platforms.
• •Maintain Visual Elegance: The clean, minimalist, and high-quality visual identity is crucial to the brand's elegant tone. Ensure all photography and videography on the website, social media, and ads align with this aesthetic.
• •Amplify Customer Stories: Encourage and feature user-generated content (UGC). When customers share photos, re-post them and highlight their personal connection to the piece. This reinforces the value of storytelling and builds authentic social proof.
• •Educate with Grace: Use the brand's platform to share the cultural significance of jade and other symbols used in the collections. Frame this information not as a lecture, but as sharing a beautiful part of a story that customers are now invited into.

Percepción Social

Highly positive. Perceived as a source of beautiful, high-quality, and meaningful jewelry. Customers feel a strong connection to its message of heritage and storytelling. Unboxing experience is seen as luxurious, enhancing perceived value. Recognized as a successful small, AAPI-owned business.

Ejemplos de Copy

• •Introducing the Huan (欢) Collection. Inspired by the fleeting moments of joy that color our lives. Each piece is a reminder to find beauty in the everyday. Carry your joy. #Meilia #JadeJewelry #CulturalHeritage
• •More than an ornament, the Ava necklace is a symbol of transformation and grace. Delicate jade wings rest on a 14k gold chain, a wearable story of your own evolution. Let it be a quiet reminder of your journey and the beauty of becoming.
• •Spring is a story of renewal. Tell yours with a piece that feels like a new beginning. 🌿 Our Blossom Bracelet is crafted to carry you through the season and beyond. #Meilia #SpringJewelry #JadeLove #AAPI
• •Hi [Customer Name], what story does your jewelry tell? At Meilia, we believe every piece should be as meaningful as it is beautiful. Our jade designs are crafted to connect you to your heritage and hold your memories. Find the piece that speaks to you.
• •From a childhood phrase, '美丽啊' (beautiful), to a desire to connect with our roots. Meilia was born from our story. Now, we want to be a part of yours. Each piece is a bridge between the old and the new, crafted with love. #MeiliaStory #ModernHeirloom #Jade