Tono de Marca

professional, modern, and aspirational; encouraging, supportive, direct, and fashion-forward

Valores de Marca

• •Quality and Functionality
• •Style and Individuality
• •Professionalism
• •National Pride
• •Customer-Centricity

Mejores Prácticas

• •Lead with Professionalism, Follow with Style: Always ground the copy in the context of the medical profession first. Use words like "professional," "dedicated," and "quality." Then, introduce the elements of style, fashion, and individuality.
• •Emphasize "For Professionals, By Professionals": Use language that shows a deep understanding of the audience's needs. Highlight practical features like pocket functionality, durability through long shifts, and easy-care fabrics.
• •Incorporate National Pride: Subtly weaving in the "100% Mexican" aspect can create a stronger connection with the local market and instill a sense of pride in supporting a national brand.
• •Use an Aspirational and Empowering Tone: Frame the products not just as clothing, but as a tool for empowerment and confidence. Use active, positive verbs and speak to the ambition of the customer.
• •Leverage Social Proof: Continue to use customer testimonials in marketing copy. Phrases like "Join hundreds of satisfied colleagues" or featuring quotes from reviews can build trust and reinforce brand claims.

Percepción Social

Very positive among target audience; seen as a go-to brand for high-quality, fashionable medical uniforms in Mexico. Customers feel that the scrubs are a significant upgrade from standard uniforms, allowing them to feel more professional and confident. The brand is perceived as reliable, with excellent product quality and customer service.

Ejemplos de Copy

• •Style That Works as Hard as You Do. Don't just get through your shift, own it. MedHauss scrubs are designed for the modern medical professional, blending high-performance fabric with designs that stand out. Experience the perfect fit and feel the difference quality makes.
• •More Than a Uniform. It's Your Identity. You are a dedicated professional. Your uniform should reflect that. At MedHauss, a 100% Mexican brand, we create scrubs that combine functionality with unique style. Wear your passion with pride.
• •The Comfort You Deserve. The Style You Crave. Long hours demand superior comfort. Our scrubs are crafted from premium, breathable materials that move with you. With a variety of modern cuts and colors, you'll find the perfect look to match your professional life.
• •From Medical Resident to Seasoned Professional, We've Got You Covered. Whether you're starting your journey or are a leader in your field, MedHauss offers the quality and style you can depend on. Our durable, fashionable scrubs are designed to keep you looking and feeling your best, day in and day out.
• •Join the MedHauss Family. We're looking for passionate healthcare professionals to be the face of our brand! If you love our scrubs and have a strong online presence, apply to be a MedHauss Ambassador today. Get free products, get featured, and help us redefine medical apparel.