Tono de Marca

natural, artisanal, and personal

Valores de Marca

• •Artisanal Craftsmanship
• •Sustainability and Longevity
• •Creativity and Education
• •Personal Connection

Mejores Prácticas

• •Use Evocative, Nature-Inspired Language: Employ descriptive and sensory words that connect to nature, seasons, and emotions (e.g., "sun-dried," "whispering grass," "autumnal tones," "serene").
• •Highlight the 'Handmade' Aspect: Always emphasize that the products are crafted by hand. Use terms like "artisanal," "hand-arranged," "studio-made," and "one-of-a-kind" to reinforce the value of craftsmanship.
• •Tell a Story: Frame products and workshops as experiences. Instead of just listing what's included, describe the feeling or story behind a bouquet or the creative journey a customer will take in a workshop.
• •Maintain a Calm and Minimalist Tone: Avoid loud, urgent, or sales-heavy language. The copy should be as clean and uncluttered as the brand's visual aesthetic. Use simple, direct sentences that are warm and inviting.
• •Focus on Longevity and Sustainability: Consistently remind the audience of the lasting value of dried flowers. Use phrases like "everlasting beauty," "a sustainable choice," and "flowers to enjoy for years to come" to differentiate from traditional florists and appeal to eco-conscious consumers.

Percepción Social

Due to a limited online footprint, broad social perception is difficult to gauge. However, the professional and polished website suggests it is perceived as a premium, boutique brand. It likely appeals to customers seeking unique, sustainable decor and personalized creative experiences, such as for private events or bachelorette parties.

Ejemplos de Copy

• •Everlasting Beauty, Naturally Crafted. Discover our collection of dried floral arrangements, designed to bring timeless nature into your home.
• •From our hands to your home. Each of our dried bouquets is thoughtfully arranged to capture the quiet beauty of the natural world. A piece of art that lasts forever. #Blomme #DriedFlowers #SustainableDecor #ArtisanalFlorist
• •Unleash Your Inner Florist. Join us in our studio for an afternoon of creativity and calm. In our workshop, you'll learn the art of dried flower arranging and leave with a beautiful, handcrafted flower hoop to call your own. Book your spot today.
• •The Meadow Whisper Bouquet: A gentle collection of sun-dried lavender, delicate gypsophila, and soft pampas grass. This arrangement captures the feeling of a quiet walk through a summer field, bringing a sense of peace and natural elegance to any space.
• •A Touch of Forever | News & Workshop Dates from the Studio