Tono de Marca

Aspirational, empowering, expert, professional, clean, personal, and motivational. Encourages female entrepreneurship, focusing on financial freedom and fulfillment.

Valores de Marca

• •Empowerment and Independence
• •Expertise and Quality
• •Community and Support
• •Confidence

Mejores Prácticas

• •Always connect services and courses back to the core values of empowerment, freedom, and confidence. Frame every offering as a tool for personal and professional growth.
• •Continue leveraging Neida's personal story. Her journey from forensic scientist to successful entrepreneur is a powerful and authentic narrative that resonates with the target audience.
• •Use testimonials and student success stories in marketing materials. Featuring before-and-after photos, video interviews, and written reviews provides social proof and reinforces brand promises.
• •Ensure all visuals from the salon's interior design to social media graphics are clean, modern, and high-end. This visually communicates the quality and expertise of the brand.
• •In all copy, blend authoritative language ("masterclass," "expert," "blueprint") with supportive and encouraging words ("community," "support," "journey," "confidence"). This maintains the dual identity of being an elite academy that is also deeply caring and accessible.

Percepción Social

Overwhelmingly positive, with high praise from clients for professional, high-quality services and a welcoming environment. Students laud thorough training, gained confidence, and invaluable mentorship. The founder is perceived as kind, supportive, thorough, and encouraging.

Ejemplos de Copy

• •It's more than just lashes it's a lifestyle. Our 6-day intensive course isn't just about learning hybrids and Russians; it's about building the business of your dreams. Learn the skills, get the mentorship, and design your own freedom. Ready to become your own boss? Link in bio to enroll.
• •Your confidence, elevated. At Mean Curls, we don just offer treatments; we craft experiences. From flawless lash extensions to perfectly defined brows, our master artists are here to help you feel your best. Book your moment of self-care today.
• •Mean Curls Studio & Academy is a movement. Founded by Neida Sousa on a background of forensic science and a heart full of hustle, we turned a passion for beauty into a blueprint for freedom. We are dedicated to helping women master the art of lash and brow services and transform those skills into thriving, independent careers.
• •I started with just a pair of tweezers and a dream. Today, I get to help women like you build their own. This isn't just about beauty it's about building independence, confidence, and a life you love. If you're ready to start, I'm here to show you how.
• •Stop chasing clients and start building your empire. Our 'Retention Revolution' e-book is the no-fluff guide to creating a loyal client base that keeps your business booked and thriving. Download your key to sustainable success now.