Tono de Marca

Empowering, accessible, and enthusiastic

Valores de Marca

• •Salon-Quality at Home
• •Innovation and Technology
• •Community and Entrepreneurship
• •Ethical Practices
• •Doing Good

Mejores Prácticas

• •Lead with Empowerment: Always frame the narrative around what the customer can achieve—whether it's creating a look, saving time, or starting a business. Use active, empowering language.
• •Emphasize 'Salon-Quality at Home': This is a primary value. Consistently use keywords like 'salon-quality,' 'professional,' and 'at-home' to reinforce the core benefit of achieving high-end results affordably and conveniently.
• •Maintain an Enthusiastic and Accessible Tone: Use exclamation points, positive adjectives ('gorgeous,' 'fabulous,' 'amazing'), and a friendly, encouraging voice. Avoid overly technical jargon and explain product benefits in a simple, relatable way.
• •Weave in the 'Why': Connect products to a feeling or lifestyle. It's not just about nails, it's about feeling 'classy' and confident. It's not just skincare, it's about having a 'lit-from-within glow.' This creates a more aspirational connection.
• •Integrate Community and Values: Regularly mention the 'Stylist community,' user-generated content, and ethical values like being 'vegan and cruelty-free.' This builds brand trust and a sense of belonging beyond the products themselves.

Percepción Social

Largely positive, driven by product effectiveness and convenience (e.g., 'game changer' lash kits, durable press-ons). Perceived as a problem-solver for expensive/inaccessible salon treatments and allergies. Also seen as a community-driven direct-selling brand, with product quality and stylist enthusiasm mitigating any mixed connotations.

Ejemplos de Copy

• •Tired of salon appointments? Be your own lash artist. Our Lash Up kit gives you salon-quality, featherlight lashes that last up to 10 days. Swipe to see the magic. #MeAmoraLashes #DIYlashes
• •Your at-home manicure just got a major upgrade. ✨ Our Nail On press-ons offer a flawless, chip-proof finish in minutes. From classic French tips to bold new trends, what's your weekend style? Shop now and get free delivery on orders over £30.
• •Unlock your inner glow. ✨ Discover JOAH, our K-beauty collection infused with skin-loving ingredients for a radiant, healthy-looking complexion. It's skincare that works with your skin, not against it.
• •Love beauty? Turn your passion into your payday. Join the MeAmora Stylist community and earn up to 35% commission sharing the products you love. No stock, no hassle, just beauty and business your way. Become a Stylist today!
• •Watch me take my nails from zero to hero in 60 seconds! These are the 'Amora Me' press-ons from MeAmora. Just peel, press, and go. No glue, no mess, just a perfect manicure that actually lasts. Who needs a salon?