Tono de Marca

Authentic, Hearty, Trustworthy, Approachable, Adventurous, Playful, Proudly Canadian.

Valores de Marca

• •Quality
• •Canadian Heritage
• •Fueling Adventure/Activity
• •Authenticity/Tradition
• •Enjoyment/Satisfaction

Mejores Prácticas

• •Embrace 'Real' Language: Use clear, straightforward language that sounds genuine and avoids overly corporate or artificial phrasing. Focus on authentic descriptions of taste and quality.
• •Highlight Canadian Roots Subtly and Proudly: Weave in the Canadian identity where appropriate, whether it's mentioning sourcing, addressing Canadian lifestyles, or simply using a friendly, down-to-earth Canadian voice.
• •Focus on the Experience, Not Just the Product: Connect the snacks to the moments they enhance – the energy for a hike, the satisfying break in a busy day, the tasty treat on a road trip. Use evocative language that speaks to these experiences.
• •Maintain Trust with Transparency: When talking about ingredients or processes, be honest and clear. The 'premium,' 'quality,' and 'naturally smoked' aspects are key – reinforce them consistently.
• •Adapt to the Platform, but Keep the Core Voice: While TikTok copy can be more playful and Instagram more aspirational, the underlying tones of authenticity, quality, and approachability should always shine through. Ensure the core message remains consistent even if the delivery style varies slightly.

Percepción Social

McSweeney's is generally perceived as a reliable and high-quality brand for meat snacks in Canada. Customers appreciate the taste and the 'real meat' aspect. The 'CanadianJerky' branding resonates well, fostering a sense of national pride and trust. It's seen as a convenient and tasty option for a protein boost, suitable for various occasions from work breaks to outdoor adventures. While having a feel of a long-standing, trusted brand, they are also seen as keeping up with consumer preferences through flavor variety and engaging social media.

Ejemplos de Copy

• •Headline: Real Canadian Beef. Real Flavour. That's McSweeney's. Body: Fuel your day the Canadian way. Our premium beef jerky is crafted with quality ingredients and naturally smoked for that authentic, hearty taste you trust. Grab a bag and get out there!
• •Headline: Your Adventure Snack, Perfected. Body: Whether you're hitting the trails or conquering your to-do list, McSweeney's meat snacks deliver the delicious protein punch you need. Taste the tradition, enjoy the moment.
• •Headline: Quality You Can Taste, From a Brand You Know. Body: For years, McSweeney's has been the go-to for Canadians craving satisfying meat snacks. No shortcuts, just premium cuts and authentic flavour in every bite. What’s your favourite?
• •Headline: Snack Time? Make it McSweeney's Time. Body: Life's busy. Your snacks should be easy and delicious. Our jerky and meat sticks are packed with flavour and ready when you are. Hearty. Satisfying. Simply McSweeney's.
• •Headline: Proudly Canadian, Seriously Delicious. Body: We're McSweeney's, and we're passionate about making the best meat snacks right here in Canada. From our classic jerky to our flavourful meat sticks, taste the quality in every pack.