Tono de Marca

Elegant, Personal, Authentic, Passionate, Conscious

Valores de Marca

• •Craftsmanship
• •Sustainability & Ethical Practices
• •Timeless Design & Everyday Luxury
• •Individuality & Personalisation
• •Quality
• •Transparency & Customer Connection
• •Inclusivity & Equality

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., elegant yet warm, informative but not overly technical, passionate about craft) with examples of "do's and don'ts."
• •Emphasize Core Values Consistently: Weave in mentions of craftsmanship, sustainability, timelessness, and ethical sourcing naturally across all communications – from product descriptions to social media captions.
• •Tell a Story: Share the inspiration behind collections, the process of making, and the stories of the people involved (founder, artisans). This reinforces authenticity and personal connection.
• •Use "You-focused" Language: Frame benefits and descriptions from the customer's perspective (e.g., "Jewellery for *your* life's everyday moments," "Create something entirely unique to *you*").
• •Maintain Visual-Verbal Cohesion: Ensure the language used in copy perfectly complements the elegant, clean, and authentic aesthetic of the brand's visuals on the website and social media. The written word should evoke the same feeling as the imagery.

Percepción Social

Highly Regarded for Quality and Craftsmanship, Trusted for Ethical Practices, Seen as Offering Unique and Personalised Jewellery, Positive In-Store and Customer Service Experience, Positioned as an Accessible Luxury Brand, Innovative and Modern

Ejemplos de Copy

• •Instagram Post (New Collection): "Discover the quiet shimmer of our new collection – handcrafted in our London studio from recycled gold, each piece tells a story of timeless design and conscious creation. Made for your everyday, forever. ✨ #MayaMagal #HandcraftedJewellery #SustainableLuxury #ModernHeirloom"
• •Facebook Ad (Bespoke Service): "Your story, uniquely cast. Let our artisans in London bring your dream design to life with our bespoke jewellery service. Using ethically sourced gemstones and recycled precious metals, we create more than just jewellery; we create future heirlooms. Book your complimentary consultation today. [Link] #BespokeJewellery #EthicalDiamonds #LondonCrafted #MayaMagal"
• •Website Banner (Sustainability Focus): "Jewellery Designed for Life, Responsibly Made. At Maya Magal, we handcraft each piece in our zero-waste London workshops using recycled gold and silver. Wear your values. [Shop Now] #SustainableJewellery #EthicalCraftsmanship #MadeInLondon"
• •Pinterest Pin Description (Stacking Rings): "Elegance in layers. Our signature stacking rings, meticulously handcrafted for you to mix, match, and express your unique style. Discover your perfect combination, made with recycled precious metals in the heart of London. #StackingRings #MayaMagalLondon #MinimalistJewellery #EverydayLuxury"
• •Email Subject Line (for Newsletter Subscribers): "Inside the Studio: See Where Your Maya Magal Pieces Are Born + A Treat For You" (Body could then show workshop images and offer a small incentive or early access).