Tono de Marca

nurturing, stylish, and practical

Valores de Marca

• •Quality & Durability
• •Safety
• •Sustainability & Eco-Friendliness
• •Convenience & Practicality
• •Community & Artistry

Mejores Prácticas

• •Lead with the "Why": Always connect product features to parent-focused benefits. Instead of saying "The chair is lightweight," say "Lightweight and easy to carry, so you have one less thing to worry about."
• •Use a Warm, Inclusive Vocabulary: Incorporate words like "little ones," "your family," "adventures," "memories," and "peace of mind" to maintain a nurturing and community-oriented tone.
• •Highlight the Artisanal Touch: Regularly mention the collaboration with local and Indigenous artists. This is a unique selling proposition that reinforces brand values of community and style.
• •Emphasize Quality and Safety: In every relevant piece of copy, reiterate the commitment to high-quality, non-toxic, and eco-friendly materials. This builds trust and justifies the premium nature of the products.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the bright, warm, and clean look of the brand's photography is matched by copy that is clear, positive, and uncluttered. Use emojis sparingly and purposefully to add warmth on social media.

Percepción Social

The public perception appears to be highly positive among its target audience. Customers and social media followers respond well to the aesthetic and functionality of the products. The brand is perceived as aspirational yet accessible for parents who value style, convenience, and quality.

Ejemplos de Copy

• •Sunshine, snacks, and stress-free seating. ☀️ Our Portable Baby Chair is the perfect companion for all your family adventures. Designed in Melbourne and featuring beautiful art from local creators. #MaxAndKoko #OutdoorFamily #PicnicPerfect
• •Your Go-To Chair for Little Adventurers. Meet the Max & Koko Portable Baby Chair—the must-have accessory for modern parents. Lightweight (only 1.9kg!), it folds effortlessly into a matching carry bag. The removable, easy-to-clean tray means less mess, while the durable, non-toxic materials give you peace of mind. From beach days to backyard barbecues, give your little one a comfortable and secure seat at the table.
• •Stop juggling your baby during meals on the go! Tired of tricky feeding situations when you're out? The Max & Koko Portable Baby Chair sets up in seconds, is high-chair adaptable, and features stunning designs by Australian artists. Make every outing easier and more stylish. Shop now for free AUS shipping over $150!
• •Make memories, not messes. ✨ Our portable chairs are back!
• •Designed for Purpose and Love. High-quality, eco-friendly essentials for your little one. Discover the collection.