Tono de Marca

Approachable, authentic, and community-focused, blending warmth and humor with a deep sense of sincerity. The communication style is informal and personal, fostering a feeling of being part of an extended circle of friends.

Valores de Marca

• •Unconditional Love and Redemption
• •Inclusivity and Representation
• •Authenticity and Direct Connection
• •Joy and Optimism
• •Storytelling Craft

Mejores Prácticas

• •Write in First Person: Always use "I" and "my" to maintain the personal connection from the author to the reader. The brand *is* Z.A. Maxfield, so the voice should be hers.
• •Share Personal Anecdotes: Weave in small, relatable details about daily life, the writing process, or family. This reinforces the authentic, down-to-earth tone that readers connect with.
• •Use Keywords of the Brand's Values: Regularly include terms like "unconditional love," "redemption," "quirky," "heartwarming," "happily ever after," and "community" to reinforce the core themes of the brand.
• •Engage with Questions: Actively solicit reader feedback and opinions in social media posts and newsletters. This fosters the community feel and makes readers feel valued and heard.
• •Maintain a Tone of Optimism and Warmth: Even when discussing more serious or angsty book themes, the overall message should be hopeful and positive, reflecting the brand's promise of uplifting stories and happy endings.

Percepción Social

Perceived as a staple and trusted author in the M/M romance genre, reliably delivering emotionally engaging stories with quirky characters and humor. Readers appreciate the blend of sweet, sentimental, and angsty themes, viewing the brand as the personal, creative output of a beloved storyteller rather than a corporate entity.

Ejemplos de Copy

• •It's here! HOUSE_WITH_GARDEN RED_HEART Our favorite couple is back, and their journey is only getting started. I poured so much of my heart into this one, exploring those messy, beautiful moments that make love real. Expect some classic ZAM quirks, a little bit of angst, and a whole lot of happily ever after. Grab your signed copy exclusively from my shop! Link in bio. #NewBook #MMRomance #LoveIsLove #AuthorLife
• •Hello, lovely readers! Just dropping into your inbox with a little news from my writing nook. This week, I've been fueled by coffee and the antics of my dog, who seems to think my keyboard is a pillow. But most importantly, I've been crafting a story about two broken souls finding their way back to each other. It APOSTROPHE_S a reminder that love truly can conquer all, a theme that APOSTROPHE_S always been at the core of my heart. Thank you for being on this journey with me.
• •Get your hands on a personally signed copy of *[Book Title]*. This isn't just a story about two men falling in love; it's about finding family, chasing redemption, and believing in the small miracles that lead to a great love. With its blend of heartwarming moments and steamy romance, this book is a perfect escape. Each signature is a thank you from me to you for supporting my stories.
• •(Image of two different book covers) I need your help, amazing readers! Which of these two vibes are you in the mood for next? A sweet, small-town romance with a cozy feel, or a gritty, suspenseful story with a love against all odds? Cast your vote and help me decide what to write next! #ReaderCommunity #AuthorQuestions #BookLovers
• •Looking for your next favorite love story? Dive into the world of Z.A. Maxfield, where quirky characters, unconditional love, and happily-ever-afters are guaranteed. If you believe love is for everybody, you APOSTROPHE_LL feel right at home. Discover our beloved M/M romance series and start your journey today. Shop now for signed books and more!