Tono de Marca

Authentic, Communal, and Irreverent

Valores de Marca

• •Community and Brotherhood
• •Quality and Trust
• •Charity and Giving Back
• •Authenticity

Mejores Prácticas

• •Speak the Language: Continue using insider terminology, acronyms, and slogans like 'Hooyah Deep Sea' consistently across all platforms. This is your most powerful tool for community connection.
• •Embrace Irreverent Humor: Don't be afraid to maintain the slightly edgy, humorous tone seen in phrases like 'Deep Sea degenerates.' It builds camaraderie and makes the brand feel authentic and relatable, not corporate.
• •Lead with Community: Frame product launches, announcements, and social media posts around the community. Feature customer photos, celebrate shared milestones, and always tie the brand back to the people it serves.
• •Be Transparent and Personal: Keep the owner's presence visible and continue being transparent about charitable donations. This builds trust and reinforces the perception of a brand run by a real person who is part of the culture.
• •Balance Attitude with Respect: While the tone is informal and irreverent, it's crucial to always maintain an underlying respect for the service and sacrifice of the Deep Sea community. The humor should unite, never diminish.

Percepción Social

Max Depth Apparel is perceived as a genuine and respected pillar of the Navy Diver community. Customers see it as more than just an apparel store; it's a way to express their identity and pride. The brand is viewed as reliable and high-quality. The numerous positive reviews and user-generated content on social media indicate a loyal and engaged customer base that feels seen and valued. The personal involvement of the owner, Nick Gomez, enhances its credibility and strengthens the personal connection customers feel with the brand.

Ejemplos de Copy

• •Some days are smooth, some... not so much. For the good days, we've got you covered. The new 'Smooth Sailin'' tee is here. Made for those rare moments of calm before the next plunge. As always, built to last a lifetime, just like the stories you'll tell. Grab yours and represent. HOOYAH DEEP SEA! #MaxDepthApparel #DeepSea #NavyDiver #Hooyah
• •Davey Jones Locker - "The Abyss" Hoodie: You've been to the depths they only tell stories about. This one's for you. Our "Abyss" hoodie is crafted from an ultra-durable, ridiculously comfortable cotton blend that withstands salt, sea, and whatever else you throw at it. Featuring a design straight from the locker, it's a nod to the few who've earned their place in the deep. Lifetime guarantee, because legends never die.
• •Wear The Pride. Support The Family. Every single purchase gives back. We guarantee a portion of all proceeds goes directly to the Navy Diver Charity and the Annual Recall fund. It’s more than a shirt, it’s support for our own.
• •The Easiest Way to Get Your Blue and Gold. You know the two ways to earn it. We're offering a third. Show your support for the Diver in your life with gear that’s as tough as they are. Perfect for reunions, homecomings, or just because. Shop the collection and find their new favorite shirt. Shop Now
• •Subject: A Fresh Catch from the Locker... Body Preview: New designs have surfaced. Be the first to see what just washed ashore at Max Depth.