Tono de Marca

Approachable, inclusive, and aspirational; friendly and direct, often using colloquialisms to foster familiarity and community. Confident, positioning the brand as a lifestyle and statement, with an underlying tone of gentle encouragement.

Valores de Marca

• •Community & Togetherness
• •Individuality & Diversity
• •Sustainability & Quality
• •Authenticity & Openness
• •Minimalist Style

Mejores Prácticas

• •Always Speak to the Community: Address the audience directly using inclusive language like "Hey Maus," "MAUS community," "one of us." This reinforces the core value of togetherness.
• •Lead with Values, Follow with Product: Start with the "why" —diversity, sustainability, community—before detailing the "what" (the product's features). This connects the purchase to a greater purpose.
• •Maintain a Minimalist & Confident Tone: Keep the language clean, direct, and self-assured. Avoid overly complex or "salesy" jargon. The tone should reflect the minimalist aesthetic of the products.
• •Emphasize Quality and Thoughtful Details: Consistently highlight what makes the products special, such as the organic cotton, vegan materials, or the satin-lined beanies. This justifies the premium positioning and builds trust.
• •Be Authentic and Transparent: Continue to share the story of the founders and the brand's journey. Use behind-the-scenes content and be open about the mission. This humanizes the brand and strengthens the bond with its influencer-led audience.

Percepción Social

Customers perceive MAUS very positively, valuing the high quality, comfort, and thoughtful design. For the broader public, it's seen as a modern, influencer-driven brand (closely linked to Dejan Garz's personal brand) with a strong focus on community and inclusivity. The brand generally enjoys a satisfied customer base.

Ejemplos de Copy

• •More than a hoodie. It’s a feeling. Crafted from 100% organic cotton for that cloud-like comfort you deserve. This isn't just about what you wear; it's about being part of a community that values comfort, style, and connection. Welcome to the MAUS family. #MAUScommunity #TimelessFashion #SustainableStyle
• •Some people see a beanie. We see a crown for every member of our crew. Our satin-lined beanies protect your hair, so you can focus on what really matters: living your story. You're one of us. You're a MAUS. #BeAMaus #Diversity #Individuality
• •WE ARE MAUS. A statement in fabric. Fashion that feels like home and stands for something more. Join the movement. #MAUS
• •The foundation of your wardrobe, redefined. Our classic tee is designed for every body and every style. Made with ultra-soft, breathable organic cotton, it's a timeless piece you'll reach for again and again. Because true style is effortless, sustainable, and unapologetically you.
• •Hey Maus, you're invited. It's more than just a new drop. It's the next chapter of our story, and we want you in it. Discover our latest collection, designed with passion and purpose. Because MAUS is not just what you wear, it's who we are, together.