Tono de Marca

Inspirational, Energetic, and Communitarian.

Valores de Marca

• •Community
• •Empowerment
• •Holistic Wellness
• •Connection
• •Inspiration

Mejores Prácticas

• •Lead with Community: Always frame the narrative around "we" and "us." Use language that fosters a sense of belonging, such as "join the community," "your tribe," and "together we."
• •Use Action-Oriented, Empowering Language: Employ strong, positive verbs like "empower," "unlock," "discover," "transform," and "grow" to inspire action and build confidence.
• •Showcase Real Experiences: Leverage testimonials and user-generated content in your copy. Sharing authentic stories from community members provides powerful social proof and builds trust.
• •Maintain an Energetic and Uplifting Tone: Ensure all communications, from event descriptions to social media replies, are infused with positivity and encouragement. The voice should be that of a supportive teammate, not a drill sergeant.
• •Create a Brand Voice Style Guide: Document the core messaging themes, key vocabulary, and tone of voice. This guide will ensure that anyone creating content for the brand can maintain a consistent and authentic voice across all platforms.

Percepción Social

Positive and Engaging.

Ejemplos de Copy

• •That feeling when you conquer a challenge you never thought possible. That’s the energy we chase every single Saturday. It’s not just a workout; it’s a celebration of strength, sweat, and the incredible community that lifts you up. Ready to feel it for yourself? #AmauraWellness #SuperSaturday #CommunityInspired
• •Join us for our Sunday Rest & Reset. This isn't just a class; it's your weekly appointment with yourself. We'll guide you through mindful movement and breathwork to quiet the noise and reconnect with your center. Leave feeling refreshed, grounded, and ready for the week ahead. All levels are welcome to our community.
• •Your Journey to a Better You Starts Here. Move, laugh, and grow with a community that has your back every step of the way. Discover our events.
• •Unlock Your Potential. Our Next Retreat Awaits.
• •POV: You found your tribe. High energy, good vibes, and endless support. This is Āmaura Wellness. #WellnessJourney #FitnessCommunity #PerthFit