Tono de Marca

Professional and Empowering

Valores de Marca

• •Health and Sustainability
• •Ethical Practices
• •Quality and Performance
• •Community and Self-Expression

Mejores Prácticas

• •Lead with Values: Always integrate core values like "vegan," "cruelty-free," and "organic ingredients" into your messaging, as this is a primary differentiator.
• •Maintain a Dual Tone: Tailor the message to the audience. Use professional, results-oriented language for stylists ("100% grey coverage," "unparalleled quality") and empowering, creative language for consumers ("unleash your creativity," "striking look").
• •Encourage and Showcase the Community: Actively solicit and feature user-generated content. Use phrases like "Join the Mattie Family" and always credit creators to build a strong, interactive community.
• •Balance "Why" with "How": Explain *why* your products are better (healthier, vegan) and show *how* they perform (vibrant results, easy application). This combination of ethos and evidence is powerful.
• •Be Visually Driven: Let the results speak for themselves. Ensure copy is concise and complements the bold visuals (photos and videos) that are central to the brand's appeal on platforms like Instagram and TikTok.

Percepción Social

The public perceives Mattie Professional as a high-quality, ethically conscious brand within the vibrant hair color market. Customers are drawn to its strong vegan and cruelty-free credentials. The brand is seen as both a professional tool for stylists and an accessible option for at-home enthusiasts seeking bold looks without compromising hair health. This positive perception is heavily supported by visual proof on social media, where stylists and users showcase impressive results. While generally well-regarded, isolated customer service issues could impact its reputation if not addressed consistently.

Ejemplos de Copy

• •Unleash your inner artist. ✨ @[User] created this stunning emerald masterpiece using our Emerald Green semi-permanent dye. Professional quality, vegan formula, and endless creative possibilities. What color will you dare to try next? #MattieProfessional #VeganHairDye #CreativeColor
• •Color with a conscience. 🌿 At Mattie Professional, we believe beautiful hair shouldn’t come at the cost of our planet or its inhabitants. That’s why all our products are 100% vegan, cruelty-free, and made with the finest organic ingredients. Make the switch to healthier hair and a happier world. Shop now.
• •Gray? Gone in a flash. ✨ Watch our vegan permanent color provide flawless 100% coverage, leaving hair shiny, healthy, and vibrant. Professional results, right at home. #MattiePro #GrayCoverage #VeganBeauty #HairTransformation
• •Elevate your craft with a healthier alternative. Our professional line offers the brilliant, long-lasting results your clients demand, with a gentle, organic-based formula you can trust. Join the Mattie Professional family and get wholesale access. Link in bio. #MattieForPros #Hairstylist #SalonQuality
• •Dreaming in lilac. 💜 Get the look with Mattie Professional's semi-permanent dye. Perfect for a bold statement or a soft pastel wash. Our formula is always vegan and damage-free, so you can color without fear. #HairInspo #LilacHair #PastelHair #MattieProfessional