Tono de Marca

Nurturing, Supportive, and Trustworthy

Valores de Marca

• •Well-being of Mother and Baby
• •Quality and Safety
• •Functionality and Practicality
• •Innovation
• •Support and Accompaniment
• •Strengthening Family Bonds
• •Peruvian Identity

Mejores Prácticas

• •Embrace Empathy: Always write from a place of understanding the joys, challenges, and needs of expectant and new mothers. Use language that resonates with their emotional state.
• •Prioritize "You" and "Your Baby": Focus the messaging on the benefits for the mother and child, making them the heroes of the story.
• •Highlight Trust Markers: Consistently weave in mentions of quality, safety, expert recommendations, and the ergonomic/multifunctional nature of products to reinforce trustworthiness.
• •Maintain a Warm and Encouraging Voice: Even when being informative or technical, ensure the underlying tone is supportive and friendly. Avoid overly clinical or impersonal language.
• •Be Consistent Across All Channels: Whether it's a product description, a social media caption, or a customer service response, the nurturing, supportive, and trustworthy tone should be uniformly applied to build a cohesive brand experience. Ensure visual branding also aligns with this tone.

Percepción Social

Customers see Maternelle as a reliable source for specialized maternity and baby products. The endorsement by medical specialists adds to this trust. The brand is associated with good quality, durable, and thoughtfully designed products that offer comfort and safety for babies and mothers. Through their social media, they have fostered a supportive community for mothers, where experiences and advice are shared. The brand is accessible to a broad range of customers in Peru. News of their expansion and market share indicates a positive growth trajectory and a solid reputation in the Peruvian market.

Ejemplos de Copy

• •Maternelle: Nurturing Your Journey, Every Step of the Way. Discover quality, comfort, and peace of mind for you and your baby.
• •Support those precious moments. Our ergonomic nursing pillow, designed with love and expert approval, ensures comfort for both you and your little one. Because we believe in making motherhood a little easier, and a lot more comfortable.
• •Motherhood is an incredible adventure, and you're not alone! ❤️ At Maternelle, we're here to support you with thoughtfully designed essentials that care for you and your baby. What's your favorite Maternelle product that's made your journey smoother? Share with our community below! #MaternellePeru #MomSupport #BabyLove
• •Expert Tips & Cozy Comfort: Your Maternelle Update (Email Newsletter Subject)
• •Peace of Mind for New Parents. Shop Maternelle's range of pediatrician-approved baby essentials. Safe, practical, and designed for your baby’s healthy development. Click to explore our collection.