Tono de Marca

Aspirational, Confident, and Approachable

Valores de Marca

• •Self-Expression and Confidence
• •Quality and Craftsmanship
• •Accessibility
• •Versatility

Mejores Prácticas

• •Lead with Empowerment: Always frame the product within the context of confidence and self-expression. Start with how the jewelry makes the customer feel, then describe what it is.
• •Use Confident and Clear Language: Avoid hesitant or overly complex vocabulary. Use direct, declarative sentences that reflect the quality and style of the jewelry (e.g., 'Timeless pieces,' 'Quality materials').
• •Balance 'Trendy' with 'Timeless': While highlighting current trends (like 90s retro), always reinforce the timeless and versatile nature of the pieces to appeal to a broader audience.
• •Incorporate Customer Language: Use words found in positive reviews like 'gorgeous,' 'favorite,' and 'pretty' in your marketing copy to resonate with new customers and reflect genuine user experience.
• •Maintain an Accessible Tone: Even when describing bold or statement pieces, ensure the language remains inclusive and approachable. Remind the customer that style is for everyone, every day.

Percepción Social

Mas Femme is perceived as a reliable and stylish independent jewelry brand, a go-to source for trendy, high-quality, and affordable pieces, building trust and customer satisfaction by delivering beautiful jewelry that makes customers feel good.

Ejemplos de Copy

• •Why whisper when you can make a statement? Our new collection is for the bold and the brilliant. Find the piece that tells your story. #MasFemme #MakeAStatement
• •Your Everyday Armor. Dainty jewels and bold statements to complete your look.
• •That final touch you’ve been looking for is here.
• •The ‘LUCIA’ Hoops: Effortlessly chic and endlessly versatile. Handcrafted to be as resilient and radiant as you are. These aren't just earrings; they're your new signature piece, ready for wherever the day takes you.
• •Confidence looks good on you. So does great jewelry. At Mas Femme, we create timeless and trendy pieces that let your style shine. From workday polish to weekend glam, find your perfect match. Shop now for free shipping over $35!