Tono de Marca

Elegant and Audacious, blended with Passionate and Personal.

Valores de Marca

• •Creativity and Self-Expression
• •Quality and Durability
• •Emotion-Driven Design
• •French Art de Vivre
• •Supporting Local Craftsmanship

Mejores Prácticas

• •Lead with Emotion, Support with Quality: Always start with the feeling the product evokes—joy, energy, elegance, warmth. Then, follow up with the tangible reasons to believe, such as "Made in France," "Oeko-Tex cotton," or "exclusive design."
• •Use an "Elegant & Audacious" Vocabulary: Consistently use a mix of words that reflect the brand's duality. Pair words like "elegant," "refined," and "classic" with "audacious," "vibrant," "energizing," and "joyful." This reinforces the unique brand personality.
• •Empower the Customer: Frame your copy as an invitation to create. Use empowering and permissive language like "Dare to...," "Let yourself play...," "Everything is allowed," and "There are no mistakes in taste." This makes the customer the hero of their own design story.
• •Tell the Founder's Story: Weave Maryne's personal journey into the brand narrative where appropriate (e.g., 'About' page, email campaigns). This adds a powerful layer of authenticity and passion that resonates with customers who value story-driven brands.
• •Focus on the "Why" Behind the Product: Don't just sell a tablecloth; sell a "more emotional home," a "more vibrant dinner," a "revitalized French art of living." Every piece of copy should connect the product back to the brand's higher purpose of creating joy and beauty in daily life.

Percepción Social

Perceived as a premium, niche brand in home decor, appealing to design-conscious individuals, 'epicureans and gourmets,' who value unique, high-quality, story-driven products. Its association with French manufacturing conveys quality and prestige, while collaborations reinforce its status as a desirable and artistic brand.

Ejemplos de Copy

• •Dare to be vibrant. Why set a table when you can create a masterpiece? Our new 'Harmonie des liens' collection is a celebration of color, texture, and the connections that enrich our lives. Each piece, from the audacious leopard print to the soft waffle-weave, is crafted in France to bring energy and emotion to your home. Mix, match, and make every meal a moment of pure joy. #MaryneGuyotCreations #ArtDeLaTable #FrenchDesign #ElegantInteriors
• •Boring tables are a thing of the past. Your home deserves more than beige. At Maryne Guyot Créations, we design elegant and energizing table linens to bring your interior to life. Made with passion and precision in France, our collections invite you to play with pattern and color. Ready to reinvent your dining experience? Shop now for 10% off your first order. Discover a new emotion.
• •The Art of the Table, Reimagined with Audacity. Exclusive patterns, quality craftsmanship, and a touch of Parisian energy. Explore our collections and let your home vibrate with color and creativity.
• •Colette Cushion - Audacious Leopard. Unleash your inner designer with the Colette cushion. Our iconic leopard print—reimagined in vibrant rose, violet, and orange—is not just a pattern; it's a statement. Woven from high-quality, durable cotton in a French workshop, this cushion is designed to bring a touch of audacious elegance and powerful visual emotion to any space. Because your interior should be as unique as you are.
• •An invitation to be bold. Hello [Customer Name], We believe that beauty should be part of everyday life. That a simple dinner can feel like a celebration. Inspired by the women in her family, our founder Maryne left the corporate world to create a brand that fills homes with emotion and creativity. As a thank you for being part of our journey, we invite you to explore our latest inspirations on the blog—and perhaps find the perfect piece to start your own tablescape story.