Tono de Marca

Authentic and Genuine, Knowledgeable and Authoritative, Approachable and Friendly, Community-Oriented and Supportive, Proudly Australian, Reliable and Trustworthy, Traditional yet Modernizing

Valores de Marca

• •Quality and Craftsmanship
• •Family Heritage
• •Expertise and Tradition
• •Customer Focus and Service
• •Community Support and Involvement
• •Australian Identity
• •Passion for the Equestrian Lifestyle

Mejores Prácticas

• •Weave in the Family Story: Remind the audience that MCS is a long-standing family business. Phrases like "From our family to yours," or "Carney-approved quality" can reinforce this.
• •Speak with Authentic Expertise: Share knowledge genuinely, not condescendingly. Use language familiar to equestrians ("Hey Cutters," mention specific disciplines). Explain product benefits from a rider's perspective.
• •Highlight Australian Roots & Quality: Emphasize "Australian-made" where applicable, or the careful selection of quality international brands suited for Australian conditions. Connect to the resilience and spirit of the outback.
• •Foster Community Connection: Regularly mention local events, sponsored riders, or shared equestrian passions. Use inclusive language ("our community," "fellow riders").
• •Maintain Approachability Across Platforms: While the content style may vary (e.g., TikTok vs. website), the core friendly, helpful, and genuine tone should remain consistent. Respond to comments and queries in this voice.

Percepción Social

A Respected and Established Authority, A Trusted Family Business, A Supplier of Quality Goods, Community-Focused, Reliable and Knowledgeable Retailer, Authentically Country/Rural, Approachable Experts

Ejemplos de Copy

• •Built by our family, for yours. The new [Saddle Name] blends 40 years of Carney tradition with the rugged demands of the Aussie rider. Feel the difference true craftsmanship makes. #MarshCarneySaddlery #AustralianMade #SaddleUp
• •From the stock camp to the arena, and everywhere in between. Gear up with [Brand Name] jeans at Marsh Carney Saddlery – where durability meets down-to-earth style. #CountryLife #WesternWear #MCSaddlery
• •Proud to be cheering on all the competitors at the [Event Name] this weekend! Supporting our community is at the heart of what we do. Swing by the Marsh Carney Saddlery stand for a yarn and your event essentials! #MCSCommunity #EventSponsor #[LocalTown]Events
• •More Than Just a Saddlery, We're Family. At Marsh Carney's, you'll find expert advice, quality gear, and a team that's passionate about your ride. Experience the difference. #CustomerFirst #EquestrianExperts
• •New boot day is the BEST day! 😍 Which pair of [Boot Brand] are you rocking? Show us your #MCSBootCheck! Find your perfect fit in-store or online. #MarshCarneySaddlery #NewBoots #CountryStyle #fyp