Tono de Marca

Elegant, Traditional, and Passionate. The brand's voice is refined and descriptive, aiming to evoke the quality and sensory experience of the products, reflecting an expert artisan proud of their heritage and passionate about their work.

Valores de Marca

• •Artisanal Excellence
• •Quality of Ingredients
• •Tradition & Heritage
• •Innovation
• •Customer Experience

Mejores Prácticas

• •Lead with Quality: Always begin with or strongly emphasize the quality of ingredients and the artisanal nature of the products. Use descriptive and evocative adjectives like "velvety," "sun-ripened," "handcrafted," and "authentic".
• •Tell the Heritage Story: Regularly weave the brand's history into the copy. Phrases like "from a family recipe," "generations of passion," and "honoring tradition" reinforce the core value of heritage and build trust.
• •Maintain an Elegant Tone: Avoid overly casual slang, excessive emojis, or aggressive sales language. The tone should mirror the premium quality of the products be confident, passionate, and refined in all communications.
• •Connect Product to Experience: Don't just sell a cake; sell the "celebration." Don't just sell gelato; sell the "perfect summer moment." Frame the products as central to the customer's positive life experiences.
• •Be Visually Cohesive: Ensure the copy is always paired with high-quality, professional imagery that reflects the brand's elegance. The words and the visuals must work together to tell the same story of excellence and tradition.

Percepción Social

Marrons Glacés is perceived by the public as a premium, reliable, and iconic local institution. It is seen as a go-to place for high-quality treats, special occasion cakes, and authentic artisanal gelato, trusted to deliver excellence and consistency. It is viewed as a standard-bearer for quality in its region.

Ejemplos de Copy

• •Art in Every Layer. Discover our new Pistacchio & White Chocolate creation. A delicate balance of Sicilian pistachio cream and velvety white chocolate mousse, handcrafted to turn any moment into a celebration. This is where tradition meets temptation.
• •Your Summer Tradition Starts Here. The sun is out, and our gelato is churning. Made fresh daily with the finest local ingredients, our authentic Italian gelato is waiting for you. From classic Nocciola to refreshing Limone, find your perfect flavor at Marrons Glacés on the Catanzaro Lido. Visit Us Today!
• •The Taste of a Cherished Christmas. Embrace the magic of the season with our artisanal Panettone and handcrafted holiday sweets. Each piece is made with passion, following generations of family tradition. Gift excellence, share the joy. Explore Our Holiday Collection.
• •Passion at work. We don’t just make pastries; we bring traditions to life, one detail at a time.
• •More Than a Name. A Promise. For generations, Marrons Glacés has been a promise of quality, craftsmanship, and unforgettable flavor. From our family to yours, we are honored to be a part of your daily delights and special celebrations. Thank you for choosing tradition.