Tono de Marca

Passionate & Authentic, Educational & Helpful, Professional & Quality-Driven, Approachable & Community-Oriented

Valores de Marca

• •Craftsmanship
• •Quality
• •Artistic Empowerment
• •Reliability

Mejores Prácticas

• •Always Speak from an Artist's Perspective: Use language that shows you understand the creative struggle and joy. Terms like "vision," "stroke," "layer," and "foundation" resonate more than generic marketing words.
• •Highlight "Handmade" and "Quality" in Tandem: Never mention one without the other. The value of Marrón Pardo's products comes from the intersection of human craftsmanship and premium materials.
• •Maintain a Helpful, Educational Tone: Frame product descriptions and social media posts as solutions or tips. Instead of just "Buy our Gesso," try "Transform your canvases with a professional finish. Here's how our Gesso gives you the perfect base."
• •Champion Your Community: Regularly feature artists who use your products. This not only provides social proof but also reinforces your brand value of being a partner to the artistic community.
• •Be Direct and Trustworthy: In all communications, especially regarding sales and shipping, be clear and transparent. Continue to echo the guarantees you make on your website, like "Garantía De Fábrica Y Seguridad En Los Envios," to build and maintain customer trust.

Percepción Social

The brand is perceived as a credible and specialized supplier within the artistic community. Customers and followers on platforms like TikTok view Marrón Pardo as an authentic brand that understands their needs. The positive engagement, with thousands of likes and followers, suggests that the audience appreciates the mix of product showcases, tutorials, and relatable artist-centric content. They are seen not just as a store, but as a part of the art world they serve.

Ejemplos de Copy

• •Headline: Create depth that speaks volumes. Body: Your vision needs more than flat color. Our new professional texture paste is formulated for artists who build their worlds layer by layer. Create bold reliefs and subtle textures with a finish that's as permanent as your inspiration. Made by artists, for artists.
• •Headline: Your talent deserves a professional start. Body: Don't let your materials limit your potential. Our student-grade canvases are handcrafted with the same passion as our professional line, offering superior quality at a price that makes sense. Start your masterpiece on a foundation built to last. Shop Marrón Pardo.
• •On-screen text: The perfect canvas starts here. ✨ Caption: Every great painting needs a solid foundation. Our custom-made stretchers are crafted by hand to ensure your surface is flawless from the first stroke to the last. What will you create on yours? #MarrónPardo #HandmadeCanvas #ArtSupplies #ArtistLife
• •Headline: The Canvas and The Creation. Body: We are honored to be the starting point for incredible art. This stunning piece by [Artist's Tag] was brought to life on a Marrón Pardo professional canvas. Our mission is to provide the silent, steady support your art deserves. Tag us in your work—we live to see it!
• •Headline: For the Love of Art. Body: Marrón Pardo was born from a simple belief: every artist, whether a seasoned professional or an aspiring student, deserves materials that honor their work. We are a team of artisans in León, Mexico, and we put our hands and hearts into every easel and canvas we craft. We're not just a supplier; we're your partner in creation.