Tono de Marca

inspirational, introspective, and minimalist

Valores de Marca

• •Authenticity
• •Self-Expression
• •Inclusivity
• •Quality and Comfort
• •Simplicity

Mejores Prácticas

• •Lead with Philosophy, Follow with Product: Always connect the product back to the core values of authenticity and self-expression. The "why" (the philosophy) is more important than the "what" (the clothing).
• •Use "You" and "Your" to Empower: Address the customer directly and focus on their personal journey, feelings, and expression. Frame the brand as a tool for their self-discovery.
• •Maintain a Calm and Affirming Tone: Avoid urgent, pushy sales language ("Buy Now!", "Don't Miss Out!"). Instead, use inviting and gentle calls-to-action ("Discover Your Style," "Join the Community").
• •Embrace Minimalism in Language: Just as the designs are minimalist, the copy should be clean, concise, and impactful. Avoid jargon and overly complex sentences. Let the message breathe.
• •Build a Community, Not Just a Customer List: Use inclusive language ("we," "our community," "join us"). Ask introspective questions in social media captions to foster a sense of belonging and shared values.

Percepción Social

of a niche, emerging brand with a strong, positive ethos

Ejemplos de Copy

• •Wrapped in comfort, rooted in self. Our new Statement Hoodie is more than a layer; it's a space to be unapologetically you. Discover the feeling of being at home in your own skin. #EtreSoiMeme #AuthenticStyle
• •Fashion that speaks your language. Marque de Être soi-même offers timeless pieces designed for self-expression. It’s not just about what you wear, but who you are. Join our community and embrace your authentic self.
• •Marque de Être soi-même was born from a simple, powerful idea: the freedom to be yourself. We create more than just clothes; we craft companions for your personal journey. Each piece is a celebration of individuality, designed to be as authentic and versatile as you are.
• •In a world of trends, your authenticity is timeless. This week, we're celebrating the quiet confidence that comes from within. Find the pieces that let your inner self shine. #JoinTheMovement
• •The Soulful Style Tee: A canvas for your story. With its relaxed, oversized fit and soft-touch cotton, this tee is designed for effortless comfort and style. A subtle statement that you are enough, just as you are.