Tono de Marca

Aspirational, authentic, and elegant, with a poetic and evocative language.

Valores de Marca

• •Authenticity
• •Craftsmanship
• •Tradition & Heritage
• •Elegance
• •Sensory Experience

Mejores Prácticas

• •Lead with Storytelling: Don't just sell a product; sell the story behind it. Talk about the artisan, the region, the materials, and the tradition. This reinforces the values of authenticity and heritage.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses—sight, touch, even scent (e.g., "the aroma of cedar," "the cool touch of ceramic"). Words like "soulful," "vibrant," "timeless," and "enchanting" align with the aspirational tone.
• •Emphasize "Handmade" and "Artisanal": These are your key differentiators. Consistently use terms like "handcrafted," "fait main," "artisanal," "savoir-faire," and "unique" to underscore the value of the products and justify their premium nature.
• •Maintain Visual and Tonal Consistency: Ensure the tone of the copy matches the high-quality, elegant aesthetic of the photography on Instagram and the website. The language should be as curated as the product selection.
• •Educate the Customer: Briefly explain the cultural significance of an item, a pattern (like Zellige), or a material. This adds value beyond the object itself, positioning the brand as a cultural guide, not just a retailer, and deepens the customer's appreciation.

Percepción Social

The brand is perceived as a curator of rich cultural heritage, offering access to unique, handcrafted items that are not mass-produced. Customers see the brand as a source for beautiful, authentic decorative items that add a unique, cultural touch to their homes, positioning it as a specialist 'boutique' rather than a simple store.

Ejemplos de Copy

• •Let light tell a story. Our new collection of handcrafted lanterns, sculpted by master artisans in Fes, does more than illuminate a room—it casts a thousand tales of tradition and artistry onto your walls. Invite the soul of Morocco into your home. #MarocBazar #ArtisanatMarocain #Handmade
• •The art of gathering, elevated. Our Beldi tea glasses and hand-painted ceramic bowls are not just tableware; they are an invitation to share moments steeped in Moroccan elegance. This week, create your own traditions. #ArtDeLaTable #MoroccanDesign #FaitMain
• •Meet Hassan, the hands and heart behind our Thuya wood boxes. From his small workshop in Essaouira, he carves generations of tradition into every piece. To own one is to hold a piece of his story. We are honored to share his art with you. #SavoirFaire #MadeInMorocco #AuthenticCraft
• •Beyond Decoration. Each piece in our bazar is a whisper from the souks, a testament to authentic Moroccan craftsmanship. No factories, no replicas. Just pure, handmade heritage delivered to your door. Discover the difference. #MarocBazar #Authentic
• •From our artisans' hands to yours. We handle every treasure with the care it deserves. What story will this piece tell in your home? ✨ #Unboxing #HandmadeWithLove #MoroccanDecor #SmallBusiness