Tono de Marca

Conscious, Serene, and Inspirational

Valores de Marca

• •Sustainability and Environmental Responsibility
• •Ethical Production & Fair Trade
• •Handmade Quality and Craftsmanship
• •Cruelty-Free Philosophy
• •Comfort and Versatility

Mejores Prácticas

• •Lead with Values, Support with Features: Start with the 'why' (ethical, sustainable, handmade) before detailing the 'what' (soft rope, padded insole, adjustable straps). The brand's philosophy is its biggest differentiator.
• •Use a Serene and Natural Vocabulary: Incorporate words like woven, handcrafted, effortless, flow, shine, gentle, conscious, serene, journey, and path. Avoid aggressive sales language like 'Hurry, limited time!' that conflicts with the calm brand persona.
• •Tell the Story of 'Handmade': Continuously reinforce the narrative of Thai artisans, fair trade, and unique craftsmanship. This justifies the premium quality and builds a stronger emotional connection than simply calling the product 'handmade.' Talk about the 'heart' and 'intention' behind the process.
• •Balance 'Eco' with 'Style': While sustainability is a core value, customers are also buying fashion. Always connect the ethical features to the user's benefit: 'Look good in sandals that also *do* good.' Pair descriptions of recycled materials with mentions of 'chic,' 'boho,' and 'versatile' style.
• •Maintain an Inspirational and Uplifting Tone: Frame the purchase not just as a transaction, but as an act of self-expression and positive impact. Use empowering language that invites the customer to be part of the Marmoris philosophy, like 'Find your shine' and 'Walk with purpose.'

Percepción Social

Overwhelmingly positive, centered on product quality, comfort, and the brand's ethical stance. Customers praise the comfort and quality, viewing Marmoris as a 'Conscious' and 'Attentive' brand that genuinely cares about its products and customers.

Ejemplos de Copy

• •Shine On. Your Way. Inspired by the glistening ocean surface, our sandals are made for your moment. Handcrafted with kindness in Thailand, each vegan pair is a step towards a brighter, more compassionate world. Find your shine.
• •Effortless Style, Conscious Comfort. Meet the Autumn sandal. Woven from our signature soft rope, this minimalist design is 100% vegan and blister-free. Ethically handmade for your everyday adventures, from city streets to seaside trails.
• •Wear the Change You Want to See. Every pair of Marmoris sandals is more than just footwear. It's a promise—of fair trade for our artisans, recycled materials for our planet, and a cruelty-free philosophy for all beings. Walk with purpose.
• •The Soul of Summer, Woven by Hand. Light, adjustable, and ready for any terrain. Our boho-chic rope sandals are handcrafted with heart, using sustainable materials that are as gentle on your feet as they are on the earth. Elevate your style, effortlessly.
• •From Thailand, With Kindness. Our mission is simple: to spread kindness globally through consciously handcrafted vegan footwear. Each knot is tied with intention, and every pair is a tribute to the artisans who make them. Thank you for being part of our story.