Tono de Marca

Aspirational, spiritual, and narrative-driven. The language is elegant and evocative, focusing on the story and emotion behind each piece. It's intimate and personal, maintaining a sophisticated and enchanting quality that suggests luxury and personal significance.

Valores de Marca

• •Legacy and Heritage
• •Symbolism and Self-Expression
• •Cosmic and Mystical Inspiration
• •Ethical Craftsmanship
• •Celebration of Femininity

Mejores Prácticas

• •Always connect the jewelry back to its deeper meaning—whether it's heritage, self-love, protection, or manifestation. The story is the primary product.
• •Employ words that evoke feeling, magic, and a sense of wonder. Terms like "cosmic," "talisman," "legacy," "shine," and "voyage" are on-brand.
• •Frame the copy around "you" and "your" journey. The jewelry is a tool for the customer's self-expression and life moments.
• •Mention "recycled 18K gold" or "responsibly sourced gemstones" within the narrative descriptions to reinforce value without sounding like a technical spec sheet.
• •Avoid slang, overly casual emojis, or aggressive sales language. The tone should mirror the quality and price point of fine jewelry, ensuring consistency from Instagram captions to product details.

Percepción Social

Marmari is perceived as a fine jewelry brand offering unique, story-rich pieces. It is associated with ethical production and bespoke design. Customers and admirers are drawn to the colorful, positive, and luxurious designs that commemorate special moments, finding authenticity and meaning in its family heritage and talisman focus.

Ejemplos de Copy

• •From starlight to your story. Introducing the Celestial Collection, where cosmic intentions are forged in 18K gold. Each piece is a new heirloom, ready to manifest your future. Discover the galaxy you were born to wear. #MarmariLegacy #CosmicJewelry
• •More Than Jewelry. A Legacy You Can Wear.
• •Wear your own North Star. Handcrafted from recycled 18K gold and set with a single, brilliant-cut diamond, this stud is a daily reminder of your own inner light and direction. A delicate talisman to guide your voyage, wherever it may lead.
• •A Personal Message from Our Founder, Nouran El-Marmari
• •Our story didn’t begin in a studio; it began in Cairo, with a grandfather’s legacy of weaving stories into metal and stone. Today, every Marmari piece continues that tradition. It’s more than an adornment; it is a piece of a story, an invitation to self-love, and a talisman for your journey.