Tono de Marca

Friendly and Approachable, Helpful and Considerate, Enthusiastic and Passionate, Community-Oriented, Slightly Playful/Charming

Valores de Marca

• •Quality
• •Customer Satisfaction
• •Uniqueness and Thoughtfulness
• •Community Focus
• •Personal Touch
• •Reliability

Mejores Prácticas

• •Always Be Warm and Welcoming: Start and end communications with a friendly tone. Use inclusive language. Think of it as welcoming a friend into your shop.
• •Emphasize "Thoughtful" and "Unique": Continuously highlight the curated nature of your products. Explain what makes an item special or a good choice for a particular occasion or person.
• •Incorporate Your Family-Run, Independent Status: Subtly weave this into your narrative. It builds trust and a sense of community. Phrases like "from our family to yours" or "your local independent gift shop" reinforce this.
• •Use Engaging and Slightly Playful Language (Where Appropriate): Emojis (used tastefully), enthusiastic adjectives, and occasional lighthearted questions can make the brand more relatable, especially on social media. Avoid overly formal or corporate language.
• •Focus on the Customer's Needs and Joy: Frame your copy around how your products can bring joy, solve a gifting dilemma, or help create special moments. Ask questions, offer assistance, and celebrate the act of giving.

Percepción Social

Trusted Local Gem, Go-To for Unique Gifts, Excellent Customer Service Provider, High-Quality Offering, Support-Worthy Independent Business, Aesthetically Pleasing

Ejemplos de Copy

• •Hello, sunshine! ☀️ Brighten up your space with our stunning new collection of ceramic vases. Perfect for those spring blooms or as a standout piece on its own! Pop in and see us on Allerton Road or tap the pic to shop online. We’re here to help you find that perfect touch for your home! #MarissasGifts #NewInHome #Liverpoolindependente #HomeDecorLove #GiftIdeas
• •Spoil Mum rotten this Mother's Day! 💕 From gorgeous scented candles to unique keepsakes she’ll treasure forever, we’ve got thoughtfully chosen gifts to make her smile. Visit our family-run shop in South Liverpool or explore our curated collection online. Let us help you find something as special as she is! #MothersDayGifts #ShopLocalLiverpool #MarissasGifts #ThoughtfulGifting #FamilyRun
• •Your Perfect Gift, Found with Care. At Marissa's, we're more than just a gift shop; we're your friendly gifting experts! Need a hand? Our family team is here to help you discover unique treasures. Enjoy a special shopping experience, in-store or online!
• •Welcome a little one with something truly special! 👶 Our adorable new baby collection is filled with the softest essentials, charming toys, and beautiful keepsakes. Handpicked by our family for yours. Click here to explore tiny treasures that make a big impression! #MarissasBaby #NewBabyGifts #ShopSmall #LiverpoolFamily
• •Stuck for a gift idea? 🤔 Let us help! Are you looking for: A) Something cozy for home? 🏡 B) A treat for a loved one? 🎁 Vote now & we'll share some top picks! ✨ #GiftInspo #MarissasGifts #AskUsAnything #PersonalShopping