Tono de Marca

Artistic, Rebellious, and Story-driven

Valores de Marca

• •Sustainability and Re-use
• •Uniqueness and Individuality
• •Artisanal Craftsmanship
• •Cultural Curiosity

Mejores Prácticas

• •Embrace the Narrative: Every piece of copy should be infused with the story of Maria Zureta, the fearless libertine, using storytelling to create an emotional connection.
• •Use Evocative and Sensory Language: Describe materials in a way that ignites imagination, using words like "whispers," "secrets," "defiant," "symphony," and "chaotic" for a richer, engaging experience.
• •Highlight the 'Why' Behind the 'What': Explain why reclaimed materials are important, emphasizing values of sustainability, renewal, and giving objects a "new lease on life."
• •Maintain a Confident and Unapologetic Voice: The brand's tone should be self-assured and celebrate individuality, avoiding generic, overly commercial language, making the voice as unique as the jewelry.
• •Let the Visuals and Text Work Together: Ensure photography and copy are in harmony, capturing the raw, artistic, detailed nature of the jewelry while providing narrative and emotional context.

Percepción Social

Perceived as a niche, artistic, and respected designer brand within the fashion industry, appealing to target audiences as bold, statement-making, eco-conscious, ethical, intellectually, and artistically engaging.

Ejemplos de Copy

• •She was a rebel, a libertine, a force of nature. Our new 'Brazen Bloom' necklace is an ode to the untamable spirit of Maria Zureta. Handcrafted in London from a defiant mix of vintage chains and forgotten floral brooches. Wear it and write your own story. #MariaZureta #SustainableJewelry #WearableArt
• •The 'Midnight Wanderer' necklace is a chaotic symphony of reclaimed treasures. A 1940s silver locket whispers secrets alongside hand-carved bone charms and a cascade of mismatched vintage chains. Each element has lived a life before, and in this one-of-a-kind assemblage, they find a new, rebellious voice. This isn't just a necklace; it's a conversation piece, a testament to the beauty of imperfection and the art of renewal.
• •In a world of mass production, Maria Zureta dares to be different. London-based designer Roberto Costa scours flea markets and forgotten corners of the world for discarded and broken treasures, giving them a new incarnation. Each piece of Maria Zureta jewelry is a unique, handmade testament to the power of adaptation and the beauty of a life lived fearlessly.
• •You've always been one to walk your own path. That's why we thought you'd appreciate a first look at our latest collection. Inspired by the untold stories of antique charms and the defiant glamour of a bygone era, these new pieces are, as always, handmade, unique, and unapologetically bold. Rediscover the rebel within.
• •Fashion is fleeting. Style is eternal. Maria Zureta. Unique, handcrafted jewelry from reclaimed vintage materials. For the woman who is anything but ordinary. Find us at select boutiques and online at mariazureta.com.