Tono de Marca

The tone of Maria Catala Beauty is professional, educational, and aspirational. It positions itself as an expert-led brand that empowers users to achieve professional results. The language is sophisticated but also encouraging and confidence-building. Maria's direct involvement in tutorials and social media adds a layer of authenticity and trustworthiness.

Valores de Marca

• •Expertise and Quality: The brand is built on Maria's nearly 15 years of professional experience, promising tools that are meticulously designed and of the highest quality. The brushes are engineered to "do the heavy lifting," simplifying complex techniques for both professionals and beginners.
• •Sustainability and Cruelty-Free: A core value is the commitment to creating top-tier vegan brushes that challenge the belief that natural hair is superior. The brand emphasizes the use of eco-conscious, high-quality synthetic fibers.
• •Innovation and Design: The brand prides itself on creating innovative brush shapes designed to meet specific makeup application needs, such as the "Arrow Blending Brush" for a foxy eye effect. The aesthetic is described as elegant and something to be proud of.
• •Empowerment through Education: The brand is not just about selling products but also about teaching the techniques to use them effectively. This is evident through the extensive tutorials and educational content provided across her platforms.

Mejores Prácticas

• •Lead with Expertise: Always frame the copy from a place of professional knowledge. Use phrases like "Designed for," "The secret to," and "Master the technique" to reinforce the brand's authority.
• •Emphasize a Dual Benefit: Highlight both the functional and emotional benefits. The brushes are not just "soft" (functional), they provide a "luxurious experience" (emotional). They don't just "blend well," they "empower you to create with confidence."
• •Use Sophisticated, Clear Language: Avoid overly casual slang, but keep the language accessible. The tone is that of a trusted mentorknowledgeable but approachable. Explain the "why" behind a product's design.
• •Incorporate Core Values: Seamlessly integrate keywords like "vegan," "sustainable," "cruelty-free," "innovative design," and "professional quality" into the copy to consistently reinforce what the brand stands for.
• •Maintain Visual and Textual Cohesion: Ensure the copy's polished and professional tone is mirrored in the brand's visual identityclean, high-quality images and a minimalist aesthetic. This creates a holistic and premium brand experience.

Percepción Social

Maria Catala Beauty is perceived as a high-end, trustworthy, and innovative brand. The direct association with a respected makeup artist lends it significant credibility. Consumers view the products as an investment in quality tools that deliver on their promises. The brand is seen as a leader in the niche of professional-grade, vegan makeup brushes. The positive reception from both customers and influencers indicates a strong and favorable brand reputation.

Ejemplos de Copy

• •Precision in your hands. Power in your artistry. Our N° 09 Eye Shader Brush isn't just a tool; it's the secret to unlocking flawless application. Designed by an artist, for the artist in you. #MariaCatalaBeauty #VeganBrushes #MakeupArtist
• •Struggling with blending? Your tools might be the problem. With fibers designed to mimic the softest natural hair, our Blending Brush does the work for you, creating seamless gradients without the effort. Elevate your technique. #MakeupEducation #ProQuality #CrueltyFree
• •From 15 years of artistry to your makeup bag. Maria Catala Beauty was born from a simple need: to create the perfect tools. Experience the difference that expertise makes. #ArtistryInEveryBrush
• •(Video shows quick application) The perfect winged liner is all in the wrist... and the brush! Our Arrow Blending Brush gives you the control for that sharp, lifted effect every single time. Effortless. Flawless. Vegan. #FoxyEye #MakeupHack #MariaCatalaBeauty
• •Subject: The wait is over. Introducing The Face Set. We've curated the essential brushes for a flawless complexion. Based on years of professional experience, each brush is designed for intuitive application and a perfectly polished finish. Discover the new standard in beauty tools.