Tono de Marca

Personal, Enthusiastic, and Accessible

Valores de Marca

• •Passion for Fashion
• •Customer Centricity
• •Curated Style
• •Value for Money
• •Joy and Positivity

Mejores Prácticas

• •Maintain the Founder's Voice: Always write from the perspective of a passionate founder ("I," "we"). This personal touch is the brand's biggest asset. All copy, from product descriptions to social media replies, should sound like it's coming from a friendly, stylish expert.
• •Lead with Emotion, Follow with Function: Start copy with an emotional hook that relates to how the customer wants to feel (e.g., "confident," "happy," "effortlessly chic"). Then, provide the functional details (e.g., "made from soft cotton," "features an adjustable waist").
• •Use an Enthusiastic and Positive Vocabulary: Consistently use upbeat words (e.g., "lovely," "gorgeous," "favorite," "dreamy") and emojis (✨, 💖, 😍) to reinforce the brand's joyful and positive values. Avoid neutral or overly corporate language.
• •Ask Questions and Encourage Interaction: Foster community by asking direct questions in social media captions ("What do you think of this set?", "How would you style this?"). When replying to comments, be personal and engaging, not robotic.
• •Create a "Style Glossary": Develop an internal list of words and phrases that align with the brand. This ensures consistency no matter who is writing the copy. Examples for Marga Jacobs could include: "Parisian chic," "Italian flair," "effortless look," "wardrobe hero," "pop of color."

Percepción Social

Trusted Curator: Customers see the brand as a reliable source for stylish and good-quality clothing, trusting the founder's taste. Reliable & Fast: Comments often mention quick delivery and good service. Inspiring: Followers look to the brand's social media for style inspiration. Community-Oriented: A sense of community is fostered in the comments section.

Ejemplos de Copy

• •✨ Hello, new favorites! ✨ Our latest collection, hand-picked from Italy, has just landed. Think dreamy dresses and perfect-fit blouses. Ready for a wardrobe refresh that feels like a European holiday? 😉 Tap the link in bio to shop the magic! #MargaJacobs #NewCollection #ItalianFashion #OOTD
• •Your Perfect Outfit is Waiting. Tired of scrolling and finding nothing you love? At Marga Jacobs, I personally select every piece of clothing for its style, quality, and ability to make you feel amazing. Discover unique dresses, tops, and accessories that you won't find everywhere else. Fast shipping included! Shop Now
• •How to Style Our Bestselling Blazer 3 Ways! 💖 Hi [Customer Name], ready for your weekly dose of style inspiration? That blazer you've been eyeing is more versatile than you think! From a chic office look to a casual weekend brunch, I’m showing you how to create three stunning outfits with one key piece. Let's make getting dressed the best part of your day! See the looks and shop them all inside. Get Inspired
• •Wear Your Happy. Discover our collection of colorful, stylish fashion designed to bring a little joy to your everyday. Explore New Arrivals
• •1 Dress, 2 Vibes: Day to Night ✨ Taking our 'Amelia' floral dress from a sunny day out ☀️ to a perfect date night 🌙. Which look is your favorite? Let me know in the comments! You can grab this versatile dress online now. #StyleHack #DayToNight #DressStyle #MargaJacobsFashion