Tono de Marca

aspirational, sophisticated, and trustworthy

Valores de Marca

• •Inspiration and Adventure
• •Quality and Durability
• •Customer-Centricity
• •Community and Giving Back

Mejores Prácticas

• •Lead with the "Why": Always connect products back to the core values of adventure, inspiration, and memory-making. Don't just sell a journal; sell a vessel for stories and a companion for life's journeys.
• •Use Evocative Language: Employ words that inspire wanderlust and sophistication. Terms like "legendary," "odyssey," "crafted," "timeless," "confidant," and "explorer" reinforce the brand's aspirational tone.
• •Emphasize Quality and Trust: Consistently mention the "two-year warranty," "high-quality materials," and "customer-centric" policies in product descriptions, FAQs, and checkout pages to build confidence and justify a premium positioning.
• •Maintain a Refined, Masculine Voice: Write in a clear, confident, and direct manner. Avoid overly casual slang or hype-driven language. The tone should be that of a trusted expert on stylish and practical travel.
• •Tell the Brand Story: Regularly reference the brand's inspiration—Marco Polo and Ibn Battuta. Use their stories as a metaphor for the customer's own potential for adventure, whether in blog posts, email campaigns, or the "About Us" page. This narrative is a powerful differentiator.

Percepción Social

A Niche, Premium Provider; Classic and Timeless; Reliable and Australian-Based

Ejemplos de Copy

• •Headline: Your next chapter awaits. Write it with us. Body: Inspired by the legendary journeys of Polo and Battuta, our leather journals are crafted for the modern explorer. Document your adventures, from the urban jungle to the uncharted trail. Built to last, designed to inspire. Call to Action: Shop The Collection.
• •Subject: Organization, Perfected. Introducing the Marco Battuta Packing Cubes. Body: The greatest travelers in history were masters of preparation. Our new 6-piece packing cube sets bring order to your journey, ensuring you’re ready for any adventure. Available in Navy Blue, Candy Pink, and Turquoise Green. Travel smarter. Call to Action: Explore New Arrivals.
• •Headline: For a Life of Adventure. Sub-headline: Premium leather journals and essential travel accessories, crafted with a two-year warranty. Free Australian shipping on all orders. Call to Action: Discover Your Companion.
• •Title: The Midnight Black Journal: Your Confidant on the Road. Description: Every journey has a story. The Midnight Black Pebbled Leather Journal is where yours belongs. Crafted from high-quality, durable leather with a distinct texture, it’s designed to withstand the rigors of travel and become a timeless keepsake. Reflect, remember, reminisce.
• •Text: Marco Battuta was born from a simple philosophy: to provide modern adventurers with high-quality, essential travel gear. Inspired by the two greatest travelers the world has known, our Australian-owned brand is dedicated to quality, service, and the enduring spirit of exploration.