Tono de Marca

sophisticated, minimalist, and evocative, with an educated and assured voice that values aesthetics and quality. It is clean, direct, and aspirational, balancing minimalism with emotional depth.

Valores de Marca

• •Scandinavian Aesthetics
• •Accessibility and Curation
• •Craftsmanship and Quality
• •Timelessness and Modernity

Mejores Prácticas

• •Lead with the Landscape: Always tie the art back to its inspiration—the Scandinavian landscape. Use evocative words like 'tranquility,' 'harmony,' 'nature,' and 'calm' to tell a story that goes beyond the canvas.
• •Emphasize Authenticity: Consistently use terms like 'hand-painted,' 'original,' 'unique touch,' and 'artist collective' to differentiate the brand from mass-produced prints and posters. This justifies the premium quality and price point.
• •Speak the Language of Design: Use a sophisticated and minimalist vocabulary that resonates with an audience interested in design. Words like 'aesthetic,' 'minimalist,' 'modern,' 'curated,' and 'timeless' reinforce the brand’s identity.
• •Focus on the Solution: Frame the brand as the answer to a problem. Acknowledge that buying art can be difficult, expensive, and overwhelming, and position Marc Armand Art as the simple, inspiring, and trustworthy solution.
• •Maintain a Consistent Naming Convention: Continue to name new collections and artworks after Scandinavian cities and natural landmarks. This strengthens the brand narrative and creates a cohesive world for the customer to explore.

Percepción Social

Perceived as a premium yet accessible purveyor of original art for individuals appreciating minimalist and modern interior design. It is seen as customer-focused, reliable, and convenient, offering a seamless purchasing experience with the art itself as the central focus.

Ejemplos de Copy

• •Bring the quiet of the north home. Our 'Kiruna Silence' piece, hand-painted to order, embodies the tranquil and expansive landscapes of Scandinavia. It's more than art; it's a feeling of calm for the modern home. #MarcArmandArt #ScandinavianDesign #MinimalistArt #Handmade
• •Beyond the Print. Original, hand-painted Scandinavian art that makes a statement. Timeless design for the modern man.
• •Inspired by the warm, earthy tones of a Borgholm summer, this piece combines minimalist form with an expressive soul. Each abstract artwork is uniquely crafted by our artists in Sweden using high-quality acrylics to bring a touch of organic warmth and sophisticated character to your walls.
• •Your Walls Deserve Original Art. Tired of the art-buying jungle? Marc Armand Art offers curated, hand-painted works inspired by Scandinavian nature. Find the perfect piece for your space, with multiple sizes and free Swedish home delivery. Simple, beautiful, and uniquely yours.
• •New from the studio: Discover the Trondheim Deep Blue Collection