Tono de Marca

Caring, Authentic, Ethical, Approachable, Passionate

Valores de Marca

• •Natural Ingredients
• •Handmade Quality
• •Cruelty-Free & Ethical Sourcing
• •Sustainability
• •Customer Well-being & Self-Care
• •Transparency
• •Community/Family

Mejores Prácticas

• •Prioritize "Natural" and "Handmade": Ensure these terms are woven authentically into product descriptions, social media posts, and ad copy. Explain *why* this matters (e.g., "handmade for superior quality," "natural ingredients for gentle skin").
• •Emphasize Gentleness and Care: Use words like "nourishing," "moisturizing," "gentle," "soothing," "silky," and "soft" to describe the product experience, reinforcing the caring aspect of the brand.
• •Maintain Transparency: Be open about ingredients and processes. If highlighting "vegan," also be clear when a product contains ethically sourced beeswax or honey, framing it positively (e.g., "90% vegan, with sustainably sourced beeswax for extra moisture"). This builds trust.
• •Use Warm and Approachable Language: Write as if you're speaking to a friend who cares about their well-being and the environment. Avoid overly technical jargon. Keep sentences clear and inviting. Phrases like "handmade with love" or "crafted with care" resonate well.
• •Showcase Ethical Commitments: Regularly and clearly communicate the brand's stance on being cruelty-free, vegetarian, palm oil-free, and its efforts towards sustainability. This appeals to conscious consumers and reinforces the brand's responsible image.

Percepción Social

High-Quality & Effective, Trustworthy, Artisanal & Unique, Pleasant Sensory Experience, Good for Gifting, Support for Small Business

Ejemplos de Copy

• •Headline: Love Your Skin, Naturally. Body: Discover Marbela Cosmetics – where every soap is handmade with the purest ingredients and a whole lot of care. Elevate your self-care with products that are kind to your skin and the planet. #MarbelaGlow #HandmadeGoodness
• •Headline: From Our Family to Yours: The Art of Gentle Cleansing. Body: Tired of harsh soaps? Marbela Cosmetics offers a new level of clean. Our small-batch, all-natural soaps are crafted to moisturize and soothe, leaving your skin silky soft. Feel the handmade difference. #NaturalSkincare #FamilyOwned
• •Headline: Beauty That’s Kind. Inside and Out. Body: At Marbela, we believe beauty shouldn't harm. That’s why we’re proudly 100% vegetarian, cruelty-free, and palm oil-free. Indulge in luxurious, handcrafted soaps and bath treats made with love and ethics. #EthicalBeauty #CrueltyFreeSkincare
• •Headline: Unwrap a Moment of Pure Bliss. Body: Transform your daily routine into a spa-like experience with Marbela's aromatic, all-natural soaps. Handmade in Georgia, each bar is a testament to quality and care, designed to pamper your skin. #SelfCareSunday #HandmadeLuxury
• •Headline: Consciously Crafted. Beautifully Effective. Body: Choose skincare that aligns with your values. Marbela Cosmetics is committed to sustainable practices, from carbon-neutral shipping to plastic-reducing packaging. Experience all-natural, handmade soaps that truly care. #SustainableBeauty #MarbelaCares