Tono de Marca

Whimsical, empowering, and friendly. It blends fairytale magic with heartfelt messages about self-love and authenticity, using accessible and personal language. It can be more playful and energetic on platforms like TikTok.

Valores de Marca

• •Handcrafted Quality
• •Female Empowerment
• •Authenticity and Self-Expression
• •Meaningful Design
• •Colombian Heritage

Mejores Prácticas

• •Lead with "Why": Always start your copy by connecting to the brand's core mission of empowerment and celebrating inner beauty before diving into product features.
• •Use a Consistent Lexicon: Regularly incorporate keywords like "magic," "glow," "handmade," "joy," "story," and "empower" across all platforms to reinforce the brand's whimsical and uplifting identity.
• •Tell a Story: Whether it's the inspiration behind a collection or a customer's experience, frame the content within a narrative. Every piece has a tale.
• •Balance Whimsy with Quality: While the tone is magical, always ground it in the tangible quality of the products (e.g., "Handmade with love. Handcrafted in gold-plated brass, protected with an anti-tarnish barrier...").
• •Adapt, Don't Change, the Tone for Each Platform: Keep the core whimsical and empowering tone, but adapt the expression. Use more playful and energetic language for TikTok, a more elegant and narrative style for Instagram, and a clear, heartfelt tone for the website and emails.

Percepción Social

Perceived as a high-quality, trustworthy brand delivering beautiful, well-crafted, handmade products. Customers appreciate its unique nature and empowering message. It's seen as a great option for meaningful gifts, with positive customer service and efficient shipping.

Ejemplos de Copy

• •Inspired by the whispers of ancient tales and the glow of twilight, our new 'Fairytale' collection has arrived. Each piece is handcrafted to be a reminder of the magic within you. Discover your new story at maquia.co. ✨ #MaquiaJewelry #HandmadeMagic #EmpoweringBeauty
• •Your story, your charms. ✨ Our 'Joyful' collection is all about you! Fruity, flirty, and full of fun —which charm is your flavor? 🍓 #MaquiaJewelry #CharmBracelet #HandmadeJewelry #SummerVibes #Joyful
• •Delicate, powerful, and uniquely you. Our Orquidea Studs are inspired by the wild beauty of the Colombian orchid. Handcrafted in gold-plated brass, these earrings are designed to celebrate your inner and outer glow. Let your beauty bloom.
• •Ready to glow? ✨ At Maquia, we believe every woman holds a special kind of magic. For a limited time, enjoy 15% off and find the piece that celebrates your authentic self. Because you are a story worth celebrating.
• •Adorn yourself with meaning. Our handcrafted pieces are more than just jewelry; they are talismans of joy and confidence inspired by the vibrant spirit of Colombia. Pin your favorite to your wishlist!