Tono de Marca

aspirational, respectful, and community-centric

Valores de Marca

• •Cultural Heritage & Pride
• •Artistry & Quality Craftsmanship
• •Personalization & Uniqueness
• •Customer-Centricity

Mejores Prácticas

• •Lead with Emotion, Support with Quality: Start with the "why"—the cultural pride, the personal memory, the love for art. Then, follow up with the "how"—the high-quality materials, the detailed craftsmanship, the precision engineering.
• •Use Inclusive and Respectful Language: When discussing cultural or religious items, always use language that is reverent and knowledgeable. Ensure that copy in different languages is not just translated but culturally adapted.
• •Amplify the Voice of the Customer: Continue to make user-generated content and customer reviews a central part of the marketing strategy. Share customer photos and testimonials across all platforms to build authenticity and social proof.
• •Maintain an Accessible and Personal Voice in Communications: Whether on social media DMs or customer service emails, the tone should remain friendly, personal, and eager to help, reinforcing the brand's customer-centric value.
• •Emphasize Co-Creation: In all messaging about custom designs, frame it as a partnership. Use words like "together," "your vision, our hands," and "let's create" to empower the customer and highlight the unique, collaborative nature of the brand.

Percepción Social

The public and customer perception of MapArt is overwhelmingly positive. Customers see the brand as a source of unique, high-quality products that allow them to express their identity and beautify their homes. The brand is perceived as trustworthy and authentic. The emotional language in reviews—"full of feeling and artistic precision," "adds a spiritual and artistic touch to the room"—indicates that customers have a strong positive connection with the brand that goes beyond a simple transactional relationship. There is a strong sense of pride among customers in showcasing these items, which often serve as conversation starters.

Ejemplos de Copy

• •Where your story began. Our [Country Name] map is more than just a decoration; it’s a tribute to your roots, crafted with the detail and respect it deserves. Bring a piece of home, home. #MapArt #CulturalHeritage #HomeDecor
• •From a simple sketch to a timeless piece of art. ✨ Watch us bring your vision to life. This is where precision meets passion. #Handmade #LaserEngraving #Artisan #MapArt
• •Your Memories, Our Craftsmanship. Have a unique idea? A family crest, a meaningful symbol, a cherished photo? Let's make it a reality. Turn your vision into a work of art that tells your story. [Button: Create Your Design]
• •Celebrate the rich tapestry of your heritage. Our collection of cultural symbols and art is designed to honor tradition with modern elegance. Discover a piece that speaks to you. #MiddleEasternArt #IslamicArt #HomeDecor #MapArt
• •Hi [Customer Name], your home tells a story. We're honored that a MapArt piece is a part of yours. As a thank you for being part of our community, we wanted to give you a first look at our new collection of wall clocks—where time meets tradition.