Tono de Marca

Sincere, mindful, artistic, gentle, thoughtful, personal, educational, inspiring, inviting, and warm, avoiding aggressive sales language.

Valores de Marca

• •Sustainability and Environmental Responsibility
• •Artisanal Craftsmanship
• •Emotional Connection and Mindfulness
• •Creativity and Personal Growth

Mejores Prácticas

• •Lead with 'Why': Always start your copy by connecting to the core values—sustainability, craftsmanship, or emotional connection. Instead of saying 'New journals for sale,' say 'A new space for your soul to wander. Our latest handmade journals have arrived.'
• •Use a Sensory and Emotive Lexicon: Incorporate words that evoke feeling and touch. Use terms like soulful, mindful, lovingly crafted, heartfelt, sanctuary, awaken, nurture, and timeless. This reinforces the brand's artistic and personal nature.
• •Emphasize the 'Eco' Story: In product descriptions, social media, and 'About Us' sections, consistently detail the sustainable aspects of the products. Mention the 100% recycled paper, renewable energy, and biodegradable packaging to solidify this key brand pillar.
• •Maintain a Personal and Gentle Voice: Write as if you are the artist speaking directly to a friend. Use 'I' or 'we' to describe the creation process (e.g., 'Once I receive your photo...'). Address the customer with warmth and gratitude, using phrases like 'Thank you for supporting handmade.'
• •Frame Products as Experiences, Not Items: Position your products as tools for a better life. A journal isn't just paper; it's a 'creative journey.' A print isn't just decor; it's an 'illustration with soul.' A custom portrait is a 'timeless memento.' This elevates the brand from a simple store to a lifestyle choice.

Percepción Social

A niche, high-quality, and trustworthy artisan brand. Perceived as authentic, dedicated, and a go-to for personal and heartfelt gifts. No indications of negative feedback; seen as a small, passion-driven studio dedicated to its craft and values.

Ejemplos de Copy

• •Your thoughts deserve a home that’s as beautiful and kind as they are. Our 'OLIVE' EcoCraft Journal is handcrafted with 100% recycled paper and bound with care, ready to hold your stories, sketches, and dreams. A sanctuary for your soul, made for the earth. 🌿 #ManuluStudio #HandmadeJournal #EcoFriendlyLiving #SustainableStationery #PaperSoulWonder
• •Turn a Memory Into Timeless Art. Hi [Customer Name], some moments are too precious to stay on a camera roll. At Manulu Studio, we transform your favorite photos—of a beloved pet, a family laugh, a special connection—into a hand-drawn portrait, printed on beautiful, eco-friendly paper. Let's create something soulful together. [Link to Custom Portraits]
• •Paper. Soul. Wonder. Discover handcrafted paper goods that nurture creativity and honor the planet. Shop our sustainable collections.
• •More than just a card, it's a piece of art with a soul. Each 'Warm Wishes' card is illustrated with love and printed on premium, 100% recycled Italian paper. Because the kindest words should be delivered on the kindest paper. Blank inside for your own heartfelt message.
• •Art That Feels Good. And Does Good. At Manulu Studio, we believe beauty and responsibility go hand-in-hand. From hand-drawn art prints to mindfully crafted journals, every piece is made with sustainable materials and artisanal passion. Support a small studio making a gentle impact. Discover the collection.