Tono de Marca

friendly, personal, and enthusiastic

Valores de Marca

• •Family and Personal Connection
• •Passion for the Product
• •Quality and Durability
• •Trend-Consciousness and Timelessness
• •Sustainability

Mejores Prácticas

• •Always Channel the "Sister" Voice: Frame the narrative as a conversation between sisters and their community. Use "we" to refer to the founders and maintain a warm, personal, and approachable tone.
• •Emphasize Quality and Durability: Consistently mention "stainless steel," "doesn't tarnish," and "made to last" in product descriptions and posts to reinforce the value proposition.
• •Tell the Brand Story: Regularly incorporate the 'hermana' and "founded by sisters" narrative into your content. This is a unique selling point that builds a personal connection with the audience.
• •Balance Trends with Timelessness: Use language that speaks to current trends ("latest trends," "must-have styles") but also highlights the timeless and versatile nature of the pieces ("everyday favorites," "timeless basics").
• •Highlight Sustainable Practices: Mention the eco-friendly packaging in the ordering process or in dedicated content to appeal to environmentally conscious consumers and reinforce the brand's commitment to responsible practices.

Percepción Social

The social perception is primarily shaped by the brand's curated online presence, showing generally positive interactions. Limited independent public reviews suggest it's a relatively new/small brand or that the customer experience is satisfactory, with positive feedback from business partners indicating professionalism.

Ejemplos de Copy

• •Sister-approved style is here! ✨ Our new collection, handpicked by Laura and Simone, is filled with stainless steel treasures that will make your outfits shine. Which piece is calling your name? #manajewelry #stijvollesieraden #newcollection
• •Your new everyday favorite. This timeless necklace is crafted from high-quality stainless steel, so you can wear it, love it, and live in it without worrying about it losing its shine. Effortless style, made to last. #stainlesssteeljewelry #dutchdesign
• •Jewelry that tells a story. Founded by two sisters with a shared love for beautiful accessories, MANA jewelry brings you hand-selected pieces to celebrate your personal style. #hermana #sisterbrand
• •Looking for something extra special? Discover our 'Exclusives' collection, featuring unique, handmade Goud Vermeil earrings. Limited in quantity, but limitless in style. Treat yourself or a loved one to a piece of MANA magic. #goudvermeil #handmadejewelry
• •Pretty things in eco-friendly packages. 🌿 We believe in beautiful jewelry and a beautiful planet. That's why your MANA order arrives in sustainable, recycled packaging. Look good, feel good, do good. #sustainability #consciousconsumer