Tono de Marca

approachable, humorous, and educational

Valores de Marca

• •Accessibility
• •Education
• •Passion for Italian Wine
• •Storytelling
• •Community Building

Mejores Prácticas

• •Embrace a Conversational Tone: Write as if you're talking to a friend who loves wine. Use contractions, ask questions, and keep the language friendly and approachable.
• •Lead with Passion, Follow with Knowledge: Start with the excitement and love for Italian wine, then back it up with interesting facts and educational content. This creates an engaging and credible voice.
• •Inject Humor and Personality: Don't be afraid to be funny and show the human side of the brand. Share relatable wine moments and let the personality of the team, especially Stevie Kim, shine through.
• •Tell a Story: Frame information within a narrative. Whether it's the story of a winery, a grape variety, or a region, storytelling makes the content more memorable and engaging.
• •Keep it "Bite-Sized": As the name "Jumbo Shrimp" suggests, distill complex topics into easily digestible pieces of information. Use clear and concise language, bullet points, and visuals to break up dense text.

Percepción Social

modern, dynamic, and trustworthy

Ejemplos de Copy

• •Tired of the same old wine talk? 😴 This week on the Italian Wine Podcast, we're uncorking the hilarious and surprising stories behind one of Italy's most beloved grapes. Get ready to laugh and learn! 🎧 #ItalianWine #WinePodcast #MammaJumboShrimp
• •Your wine has a story. Let's tell it to the world. At Mamma Jumbo Shrimp, we help you find your unique voice and connect with a global audience. Discover our brand positioning and content creation services. #WineCommunication #BrandStorytelling
• •Ready to finally understand Italian wine? Our best-selling book, 'Italian Wine Unplugged 2.0,' is your ultimate guide. Packed with beautiful maps, fun facts, and expert knowledge, it's the perfect companion for your wine journey. Order your copy today and start sipping smarter! 🍷
• •Join Stevie on the road! 🚗💨 This week, she's exploring the stunning vineyards of Tuscany and tasting some incredible Chianti Classico. Swipe up to watch the full adventure and get a taste of la dolce vita! #ItalianWineTravel #Tuscany #WineTasting
• •Dreaming of a career in wine? Our educational resources, from in-depth books to engaging online content, are designed to give you the knowledge and confidence you need to succeed. Level up your wine expertise with Mamma Jumbo Shrimp. #WineEducation #WinePro #ItalianWine