Tono de Marca

Empathetic & Compassionate, Sentimental & Cherishing, Respectful & Trustworthy, Personal & Intimate, Proud & Celebratory

Valores de Marca

• •Preserving Memories
• •Emotional Connection
• •Craftsmanship & Quality
• •Accessibility & Affordability
• •Empathy & Support
• •Personalization & Uniqueness

Mejores Prácticas

• •Lead with Empathy: Always begin communication from a place of understanding and compassion. Acknowledge the emotional significance of the customer's journey, whether it's joyous or one of grief.
• •Use Sentimental & Evocative Language: Employ words that resonate emotionally, such as 'cherish,' 'precious,' 'bond,' 'journey,' 'legacy,' 'heartfelt,' 'tender,' 'remembrance.'
• •Tell Stories (Yours and Theirs): Share the brand's origin story and the personal connection of the artist. Encourage customers to share their stories (with permission) to build community and showcase the impact of the keepsakes. This reinforces the personal and intimate nature of the brand.
• •Maintain a Respectful & Gentle Voice: When discussing sensitive materials like ashes or breast milk, use a tone that is respectful, delicate, and honors the trust placed in the brand. Avoid overly casual or flippant language.
• •Focus on the 'Why': Beyond describing the product, focus on the reason customers seek these keepsakes – to preserve a memory, honor a bond, or find comfort. The copy should reflect this deeper purpose.

Percepción Social

Deeply Meaningful, Trusted, Artistic & Skilled, Supportive Community, Niche but Cherished

Ejemplos de Copy

• •Your journey, your bond, beautifully preserved. Let us craft a timeless reminder of those precious nursing moments, a keepsake as unique and special as the love you share. #MamasMilkyKeepsakes #BreastfeedingJourney #CherishedMoments
• •Keep their memory close, always. Our lovingly handcrafted memorial jewelry allows you to carry a tangible part of your loved one with you, a gentle comfort in your journey of remembrance. #MemorialKeepsake #LoveNeverFades #AlwaysInMyHeart
• •Create your own story in stone. Our DIY keepsake kits provide everything you need to personally craft a beautiful piece of jewelry, infusing it with your unique memories and love. A truly personal touch. #DIYKeepsake #HandmadeWithLove #YourStory
• •More than jewelry, it's a piece of your heart. Each Mama's Milky Keepsake is a testament to love, a story whispered in every shimmer and hue, handcrafted with the reverence your memories deserve. #KeepsakeJewelry #PreciousMemories #LoveMadeVisible
• •Born from a mother's own journey, Mama's Milky Keepsakes understands the depth of your story. We handle each precious inclusion with the utmost care and compassion, creating a piece you'll treasure for a lifetime. #DNAartist #EmpoweringWomen #MadeWithCare