Tono de Marca

Sophisticated, Artistic, and Revolutionary. Confident, direct, and intentional, avoiding overly casual or promotional language. Deliberate and intellectual.

Valores de Marca

• •Sustainability and Ethics
• •Creativity and Self-Expression
• •Gender Fluidity
• •Art and Design
• •Innovation

Mejores Prácticas

• •Lead with the "Why": Start with the concept or value behind the product (art, sustainability, self-expression) before detailing the features. The story is more important than the item.
• •Use an Assertive and Intentional Voice: Employ strong, active verbs. Write in short, declarative sentences. The tone should be confident and assured, never apologetic or overly salesy. (e.g., "We create" instead of "We aim to create").
• •Maintain Minimalist Language: Just like the designs, the copy should be free of clutter. Every word must serve a purpose. Avoid jargon, clichés, and excessive adjectives. Let the product and the core message stand on their own.
• •Educate, Don't Just Sell: Use copy to inform the audience about the sustainable materials, the design inspiration (like a specific art movement), or the functionality of a modular piece. This reinforces the brand’s values and justifies its premium positioning.
• •Embrace Fluidity in Language: Write inclusively. Address the individual, not a gender. Use terms like "for the wearer," "for any body," or simply "you." This aligns with the genderless value and broadens the appeal to a modern, progressive audience.

Percepción Social

Innovative and Stylish, seen as a leader in unique, modern, and aesthetically pleasing accessories. Pioneer in Sustainability, recognized for genuine commitment to ethical practices. Premium Niche Brand, positioned in a premium segment with high expectations for quality and design, appealing to design-conscious and environmentally aware consumers.

Ejemplos de Copy

• •Redefine The Profile. The Helix Ear Cuff, sculpted from certified recycled sterling silver. A single piece designed to challenge convention. No rules. No stereotypes. Just your expression. #MAMoriginals #ArtOfAdornment
• •Functionality, Reimagined. The 001 Black Leather Bag is not just an accessory; it's a system. With detachable straps and interchangeable pouches, it adapts to your movement. Crafted from ethically sourced recycled leather and designed for a life in motion. #SustainableFashion #MixAndMatch
• •Wearable Architecture. Inspired by the clean lines of brutalism and the fluidity of the human form. Our Atlantis collection transforms recycled metals into structural art. Discover jewelry that does more than decorate—it defines. [Shop Now] #MAM #DesignDriven
• •Our Mission, Certified. We began with a mission: to create art without compromising our planet. Today, we are proud to announce that 100% of the metals used in our collections are certified recycled. This isn't just a milestone; it's a promise. Thank you for being part of the movement. #MAMmission
• •The Revolution Is In Your Hands. One bracelet. Three rings. An ear cuff. Your look is a blank canvas. We provide the elements; you create the art. Be a part of the Mix & Match revolution. #CreateYourself