Tono de Marca

Empathetic and Relatable; Inspirational and Empowering; Supportive and Guiding; Positive and Action-Oriented

Valores de Marca

• •Sustainability over Intensity
• •Progress over Perfection
• •Holistic Wellness
• •Community
• •Authenticity and Empowerment

Mejores Prácticas

• •Always Speak to the "Why": Connect every service and action back to the core emotional needs of the audience —less stress, more energy, feeling confident and in control. The "why" is more powerful than the "what."
• •Use "I" and "You" to Foster Connection: Write as Mallory, using "I" to share personal understanding ("I understand the challenges") and "you" to speak directly to the reader ("You already have what it takes"). This maintains the personal, guide-like tone.
• •Emphasize Empathy First: Start communications (especially ads and emails) by acknowledging the customer's struggle or pain point (e.g., "juggling a busy schedule," "feeling overwhelmed"). This validates their experience before offering a solution.
• •Maintain a Vocabulary of Empowerment: Consistently use positive, action-oriented, and encouraging words like evolve, discover, guide, empower, joyful, simple, sustainable, and progress. Avoid negative or overly clinical fitness jargon.
• •Create a Clear "Before and After" Narrative: Frame copy around the transformation the brand offers: from "stress and overwhelm" to "energized, confident, and in control." This narrative should be present across all marketing channels to reinforce the brand's primary promise.

Percepción Social

Trusted Guide; Niche and Focused; Credible within its Community

Ejemplos de Copy

• •Stop the start-and-stop cycle. Discover joyful movement and simple nutrition habits that last a lifetime.
• •Feeling overwhelmed? Here's one small change that creates more energy.
• •Tired of fitness routines that don't fit your life? You're not alone. As a mom, I get it. The Energy Up Collective is our space to build strength and find joy in health, without the pressure of perfection. Join a community of women who are making wellness work for them. Link in bio to start your journey.
• •We believe health shouldn't be another item on your to-do list. It should be the source of your energy. Here, we trade stress for strength and perfection for progress, helping you build a healthier life you truly love, one simple step at a time.
• •This isn't a boot camp. It's a blueprint for a more energized you. In our signature program, you'll learn to shift your mindset, create simple nutritional strategies, and find a fitness routine you'll actually look forward to. Let's build habits that feel less like work and more like self-care.