Tono de Marca

impersonal, aspirational, and transactional

Valores de Marca

• •affordability
• •trend imitation

Mejores Prácticas

• •Define and Document Your Persona: Create a clear profile of your brand's personality. Is it sophisticated and elegant? Fun and trendy? Down-to-earth and reliable? Write this down and share it with anyone creating content. This guide should dictate word choice, sentence structure, and even emoji use.
• •Focus on "You," Not "We": Frame your copy around the customer's needs and desires. Instead of "We created high-quality shoes," write "You deserve shoes that combine elegance and comfort." This makes the message more personal and compelling.
• •Tell a Consistent Story: The brand story must be clear across all platforms. The disconnect between the "Málaga/Italian" name and the Hong Kong business address is a major point of friction. Choose one narrative and stick with it. If the inspiration is Italian design, explain how that influences your product selection, even if the company is based elsewhere. Honesty builds trust.
• •Develop a Brand Lexicon: Create a list of words to use frequently (e.g., "effortless," "versatile," "hand-finished," "all-day comfort") and words to avoid (e.g., "cheap," "deal," overly technical jargon). This ensures a consistent vocabulary that reinforces your brand values.
• •Audit and Revise Regularly: Review all customer-facing text—from your website's legal disclaimers to social media replies—at least once a quarter. Ensure it aligns with your documented tone and persona. This includes checking for consistency in testimonials and product descriptions, avoiding the current issue where reviews mention product types that are no longer sold.

Percepción Social

invisibility and skepticism

Ejemplos de Copy

• •Style that moves with you. Discover our new collection of comfort-first boots, designed for all-day wear without compromising on looks. Shop the Sofia Biker Boot.
• •The Claudia Ankle Boot isn't just a shoe; it's your new go-to for effortless style. Crafted from supple, vegan-friendly leather with a cushioned insole, it's the perfect blend of edgy design and practical comfort. From morning coffee runs to evening outings, Claudia has you covered.
• •At Málaga Glamour, we believe great style shouldn't be a luxury. We started with a simple idea: to create trendy, beautiful footwear that you can actually live your life in. While our name is inspired by the chic spirit of the Mediterranean, our mission is global: to bring you quality designs at prices that make sense.
• •How are you styling your boots this season? 🍂 We love seeing our designs out in the wild! Tag us in your photos with #MalagaGlamourStyle for a chance to be featured on our page. Pictured: The stunning Party All Night Cowboy Boot.
• •Your new favorite boots are waiting. For 48 hours only, get an extra 20% off our Bestsellers Collection. Step into comfort and style that’s built to last. Use code STYLE20 at checkout.