Tono de Marca

aspirational and empowering

Valores de Marca

• •Personal Growth
• •Accessibility
• •Curated Uniqueness
• •Well-being

Mejores Prácticas

• •Establish a Single Primary Language: Immediately resolve the Italian/English inconsistency. Choose English as the definitive language for the .com/en site and all associated marketing channels to project a professional and clear brand voice.
• •Develop a Brand Style Guide: Create a simple document outlining the brand's tone (Aspirational, Empowering, Knowledgeable), key messaging pillars (Personal Growth, Unique Content, Wellness), and a list of approved terms. This ensures every piece of copy, from a tweet to a product description, sounds like it comes from Makibook.
• •Tell the Brand Story: The "Who We Are" page is a critical, underutilized asset. Use it to explain why Makibook was founded. What is the mission? Who is curating the content? A compelling origin story will build trust and emotional connection with the audience.
• •Align Visuals with Tone and Values: Move beyond generic stock images. Develop a cohesive visual identity that reflects the brand's aspirational and modern values. Use a consistent color palette and typography across the website and social media to create a memorable and professional look.
• •Build a Community, Not Just a Customer Base: Use social media to engage with the audience around the brand's values. Ask thought-provoking questions, share quotes from your e-books, and host discussions on wellness and personal growth topics. This shifts the focus from purely selling products to building a community of like-minded individuals.

Percepción Social

Due to its recent launch, Makibook.com has a neutral to non-existent social perception. The inconsistent use of Italian and English on an English-language site could be perceived as unprofessional or confusing by early visitors.

Ejemplos de Copy

• •Headline: Your Next Chapter Starts Here. Body: Feeling stuck? True growth begins with a single new idea. At Makibook, we curate unique e-books on psychology, wellness, and personal development to guide your journey. Discover your potential. Download an e-book today.
• •Headline: Knowledge That Transforms. Body: Explore our exclusive collection of digital e-books designed to help you understand your mind, nurture your well-being, and unlock a better you.
• •Headline: Find Your Freedom on the Open Road. Body: "Motor Therapy" isn't just an e-book; it's an exploration of how the rumble of an engine can heal the soul. Discover the powerful connection between motorcycles and mental wellness. Available now for instant download.
• •Subject: 10 Pages a Day to a New You? Body: Hi [Name], Imagine making a small change that leads to big results. Our e-books are crafted to be insightful, practical, and inspiring. From understanding human psychology to finding new hobbies that heal, your path to a better life is just a click away. Explore our Best Sellers.
• •Question: What's one piece of advice that has genuinely improved your life? Body: We believe in the power of shared wisdom. At Makibook, our goal is to collect and share stories that inspire change. Share your best life advice in the comments below!