Tono de Marca

Approachable and Friendly, Knowledgeable and Educational, Supportive and Community-Oriented, Authentic and Passionate, Practical and Hands-On

Valores de Marca

• •Quality
• •Creativity and Craftsmanship
• •Education and Knowledge Sharing
• •Community
• •Customer Support & Service
• •Accessibility (of knowledge and products)
• •Generosity and Giving Back

Mejores Prácticas

• •Speak from Experience (The "Maker" Voice): Write as a fellow crafter. Use "we" and "I" (especially if channeling Aaron's voice or the team's direct experience). Share anecdotes, challenges, and solutions as if talking to a friend in the workshop. Emphasize that you use and believe in the products.
• •Prioritize Education and Empowerment: Frame content around helping the customer learn and succeed. Offer clear, practical advice. Link to tutorials and resources. The goal isn't just to sell a product, but to enable a skill.
• •Foster Community and Interaction: Encourage sharing, ask questions, and feature customer work. Use inclusive language that makes people feel part of the "Maker's family." Respond to comments and messages with the same friendly, helpful tone.
• •Be Authentic and Passionate: Let genuine enthusiasm for leathercraft shine through. Don't be afraid to share the "why" behind the brand and its products. Stories resonate more than sterile product descriptions.
• •Maintain a Down-to-Earth, Approachable Style: Avoid overly technical jargon where simpler terms will do (unless specifically teaching that jargon). Keep the language friendly, clear, and encouraging. Inject humor where appropriate, similar to Aaron's style in videos.

Percepción Social

Trusted Source for Supplies and Knowledge, Helpful and Supportive, Run by Passionate Crafters, Innovative, Community Focused

Ejemplos de Copy

• •Headline (Website/Social Media): Stop Dreaming, Start Making. Quality leather supplies and the know-how to use them. Let's build something amazing together! Body: At Maker's Leather Supply, we're more than just a store – we're your partners in craft. Founded by a fellow leather enthusiast, we test and use what we sell, so you know you're getting the good stuff. Dive into our huge range of leathers, tools, and templates, and don't forget to check out our free YouTube tutorials packed with tips and tricks! #MakeItWithMakers
• •Product Description (for a new template): Unleash Your Inner Artisan: The [New Product Name] Template Set! Tired of tricky measurements? We get it. That's why Aaron designed this template – to get you from hide to 'hold-it-in-your-hand' proud, faster. Made from durable [material], it's ready for countless projects. Watch the full build video on our YouTube channel to see it in action and pick up some pro tips along the way!
• •Social Media Post (Community focused): Show Us Your Makes! 🤩 We're constantly blown away by the incredible talent in our Maker's community. This week's spotlight is on [Customer Name]'s stunning [Project Type] using our [Product]. Got a project you're proud of? Tag us @makersleathersupply and use #MadeWithMakers – you might be next! Let's inspire each other.
• •Email Newsletter Snippet (Promoting a workshop/video): Hey Makers! Aaron's back in the workshop, and this time he's tackling [Topic of video/workshop]. Whether you're just starting out or looking to polish your skills, you won't want to miss his practical tips on [Specific technique]. Grab a coffee, join the stream, and let's learn together. Click here to watch/register: [Link]
• •About Us Blurb (Short version): Maker's Leather Supply: Fueling your passion for leathercraft. We're a team of dedicated crafters providing quality supplies, expert guidance, and a supportive community for makers of all levels. From our workshop to yours, let's make something incredible.